In addition to The Laws of Subtraction, Matthew E. May
is the author of four previous manifestos. He is also the author of three awardwinning
books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi
Strategy. A popular speaker, creativity coach, and close advisor on innovation and
design strategy to companies such as ADP, Edmunds, Intuit, and Toyota, he is
a regular contributor to the American Express OPEN Forum Idea Hub and the
founder of Edit Innovation, an ideas agency based in Los Angeles.
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Thank you so Much for this great article. It has open my eyes on where we have faltered and the things we need to work on. God can never indeed be the problem. It's us.