Yes. I know what you’re thinking. How can Steve Jobs possibly be a church communications hero? As reported in his autobiography, Jobs was a Zen Buddhist and he was highly dysfunctional in the way he interacted with those around him. So why on earth would I choose him for being a church communications hero?
It’s simple really. I’m a firm believer that we can learn how to be better at what we do if we are willing to look outside the existing paradigms of the tiny church bubble.