Church Communication Heros: Steve Jobs

Yes. I know what you’re thinking. How can Steve Jobs possibly be a church communications hero? As reported in the recent autobiography, Jobs was a Zen Buddhist and he was highly dysfunctional in the way he interacted with those around him. So why on earth would I choose him for being a church communications hero?

It’s simple really. I’m a firm believer that we can learn how to be better at what we do if we are willing to look outside the existing paradigms of the tiny church bubble.

Jobs understood what it meant to think differently, beyond the marketing slogan. He didn’t want to be just another carbon copy out there. Here are a few principles I’ve learned from Jobs that I think I can apply to what we do:

1. Vision: Jobs had a clear picture of what he wanted Apple to be.

It wasn’t to be like Microsoft. Or Dell.  He had clarity right down to the brushed aluminum screws on his products. He wasn’t influenced by the biggest player in the market. In fact he was very vocal about what was wrong with Microsoft and what was right about Apple. Unfortunately, too many churches have a creative and communication vision that look, feel and sound the same. Your vision for your church’s communications should distinctly represent the values and voice of your church. They should not be a carbon copy of the big church up the road. Too often we settle for the mediocre and unremarkable rather than creating something that changes peoples’ lives. What’s your vision of what your church should look and sound like? What’s the compelling story you need to tell?

Read the rest of the story here.

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ABOUT THE AUTHOR

Steve Fogg

Steve Fogg

Steve serves as the big cheese of communications at his church in Melbourne, Australia; he married way above his pay grade and has three children. Connect with him on his blog or on other social networks.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

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