Church Signage, Part 1: Exterior Signs

by: Erin Williams

Besides the building itself, a church’s primary sign is its first impression. It’s our first chance to tell the community who we are, what we value, and what we do. It’s also one of our best shots at inviting people to join us. Here are some things to keep in mind when you think about your church’s primary sign:

  • Make it big, but not too big.
  • Place it in your most visible location.
  • Make sure it fits with the overall look of your church.
  • Make it durable.
  • Make it clear.
  • Give information.
  • Marquee or not?

Sometimes you only have one chance to advertise. When people go by your church, what are you saying to them?

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ABOUT THE AUTHOR

Erin Williams

Erin Williams loves to write for the church and individual Christians within it. She lives in a fun yellow house in Dallas and enjoys family, friendship, working hard, food and wine, fitness, coffee and ranches.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
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