Have You Considered Going Mobile with Your Strategy?

Each day, 3,300 women wake up in America believing abortion is the only realistic solution to an unplanned pregnancy. In this tragic decision, not only does a human life cease to exist, but a woman’s life is changed forever. Abortion is never the solution.

Mosaic Pregnancy & Health Centers knows this… and they seek to give a better solution. An organization whose mission is to reveal truth to their clients through the mosaic of life, Mosaic has been serving women and men facing unplanned pregnancies for over 25 years. When given truth and support, 97% of the abortion-vulnerable women choose life for themselves and their unborn child.

Mosaic’s strategy is three-fold: Connect, Counsel, and Continue.

The first step is to connect. The client may have certain expectations in coming to Mosaic. It is important that their peer counselor understands where they are coming from during their first appointment. From that day forward, they are not alone.

The next step is counsel. Upon arriving for their first appointment, patients are assigned a peer counselor that will meet with them for approximately a one-hour counseling session. A pregnancy and/or STD test will be offered. Based on the information the patient provides, the peer-counselor will share how Mosaic can best help.

The final step is to continue.  Mosaic’s approach to help is based on continued support. The initial counseling session may only last for one hour, but the peer counselor will continue to support the patient throughout his or her time of need. All of our services are free and confidential.

Mosaic Pregnancy & Health Centers is a Christ-centered ministry whose staff, led by Executive Director Kathy Sparks, believes that transformed lives lead to changed values, which lead to changed behaviors. Despite this, about five years ago, they saw the number of clients coming to their centers plateau at around 500 new clients per year. Compared to the 5,000 abortions that continued to be performed locally each year, this was unacceptable. However, with their limited client rooms and appointment times, high overhead costs of brick and mortar locations, and accessibility issues of abortion-vulnerable clients, there didn’t seem to be a solution to their problem.

That is… until they decided to go mobile.

JR Mosaic-logo

With the challenge to reach twice as many abortion-vulnerable women, they created C2 by Mosaic- a mobile medical unit that takes two of the strategy steps, Connect and Counsel (C2) to their clients by offering free pregnancy testing and ultrasounds.

With help from Focus on the Family’s Option Ultrasound, they were able to purchase a new ultrasound machine in 2012 and were on the road by 2013 with C2 Mobile. Over the past year, new clients are up 25% and C2 Mobile has been a success!

JR Go-MobileMosaic’s story is unique in that not every company has the ability or need to go mobile. However, it’s not-so-unique in that they had a problem, and they had to figure out how to solve that problem. They weren’t content with plateauing at 500 new clients a year when they knew ten times that in abortions were happening right outside their front door. So they did something about it. They brought their ministry to the front doors of their clients.

So what’s your story? Where have you plateaued in your ministry or organization? Sometimes the answer is right in front of you, you just have to think outside of the box… and maybe go mobile with your strategy.

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Jim Randall

As Chief Management Officer and Lead Navigator for Auxano, Jim Randall has guided churches all over the country as a “vision strategist.” After serving as the primary developer of ministries within the local church, Jim became one of the founding officers of Auxano in 2004. Jim’s expertise lies with developing ministries based upon clarified vision. He brings a breadth of leadership and church growth knowledge from his proficiency of coaching senior pastors and multiple church staffs in the vision arena, especially around organizational clarity, ministry alignment, and team synergy. Jim has demonstrated achievement as a strategic thinker with a unique ability to bring a group of people to a deep sense of personal ownership and passion. His education includes a Master of Arts in Religious Education from Southwestern Baptist Theological Seminary and a B.S. in Religion from Liberty University. Jim lives just outside of Orlando in Merritt Island, FL with his wife and son.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright

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