Is Your Church Website Mobile Friendly?

I have a tiny computer in my pocket. I bet you do too. I won’t lie, I’m super excited about that. According to an Internet trends report by Morgan Stanley, by mid 2013 more people in the U.S. will have the Internet on their smartphones than desktops. In many parts of the world, the smartphone is the only Internet because over the air technology is all the country really has that is even close to modern.

So what does that have to do with church marketing you ask? Everything. More people will be surfing the web on their phone than on their desktops. Yes smart phones can display most websites at a scale, but how much fun is that? Tiny text and drop down menus make me leave a site pretty quick. We can fix this tiny, zoomed out view by building media responsive websites.

What is Responsive Design?
Technically it’s fluid width content and site styles. It’s making content 100% of the available width and letting the text wrap to fit the screen size. Phew, that was easy right? OK seriously, you want a great looking site, blocks of content left, middle and right, dynamic sliders, recent sermons on the home page and the list goes on. So how do you get an amazing dynamic site that is equally amazing on a smartphone?

Great sites that work on all devices have a clear focus on the content, what’s important, and priorities. All sites and churches will have different needs, but I can guess that communicating who you are, when you meet, and how to get there are at the top of your list.

So first off, work backwards. What are those top key things and how does a user get there? What are the top five most popular pages on your site now, and how do people get to those pages? Really getting into the weeds with your content, site analytics, and knowing your audience will be critical in your planning.

Responsive Sites in Action
Visit these sites, and resize your browser window (sorry IE9 and under users, IE does not support media queries and just displays the desktop view)

Notice on all four how not only do they squeeze to fit, but the content re-wraps, images adjust and menus update to fit the finger friendly needs of a smartphone.

So how do you get to responsive design?

Read the rest of Matt’s article here.

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ABOUT THE AUTHOR

Matt Adams

Matt Adams is a full time web designer for factor1, a digital creative agency located in Tempe, Ariz. He and his wife have twin boys and spend more hours cycling than most sane people can imagine.

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Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

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