3 Helpful Rules for Pastors Using Twitter

If your pastor is new to Twitter or hasn’t found a good rhythm of how to use it, try my 30/50/20 rule for Pastors using Twitter:

30% message application: Drop hints in your weekend message that you’ll be tweeting life application from the sermon topic every day for the upcoming week. This helps engage those in audience (especially those via broadcast) who can be encouraged and have practical application for the past weekend’s message M-F. It also, obviously, has the added benefit of increasing followers.

50% family/personal life: People want to feel like they know their pastors. Since you live in a glass-house anyway, offer them the view you want to share as you live life transparently. Not everyone can get to spend 1-on-1 time with you. Yet when you share “life”, they do feel like you’re more their pastor than just a pastor.

20% inspiration/information (including ReTweets): You don’t have all the answers, and you’re learning, too. Be human and share what’s inspiring/challenging you and who you’re learning from. This applies to all of us. Those who only tweet their own thoughts, promote their own events and don’t reply to others from time to time are missing the point of social media: engagement.

What other helpful practices have you found in using your personal Twitter account?

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ABOUT THE AUTHOR

Anthony Coppedge

Anthony Coppedge

On the team at Auxano. Lover of Jesus, my wife and my kids. Unapologetic Apple fanboy. Slightly addicted to MindMaps, but in a good way.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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