The 5 C’s of Social Media Dominance – Part 4

In previous posts, we talked about the first three C’s of social media dominance: contentcontext, and clarity. Today let’s talk about:

4. Consistency

Two years ago, the readers of my blog Stuff Christians Like raised $60,000 to build two kindergartens in Vietnam. It was an incredible experience, and it firmly cemented in my mind the power of what a generous community can do online.

The Atlanta Journal Constitution wrote an article about the first kindergarten, and the headline was, “Blogger raises $30,000 in 18 hours.” Technically, that headline was true, but the headline should have actually read, “Blogger raises $30,000 in 18 months.”

That’s how long it really took to raise the money. For 18 months, I consistently wrote Stuff Christians Like. I poured in a million words of the best ideas I could think of into the conversation with readers. Day after day, post after post, with consistency, I jumped into the discussion happening on Stuff Christians Like.

And I had written a different blog for a year before I started SCL. I didn’t show up one day out of the blue and say, “Hi, my name is Jon. You’ve never heard of me. Give me money for a kindergarten,” but sometimes we think that’s how social media works. We watch certain ideas go viral and think our business, cause, blog should go viral too. We want social media to be a silver bullet. Here’s the truth:

Social media isn’t a silver bullet. It’s a million free bullets.

If you use them with consistency and clarity, you can change the world.

If you try something for a month, though, and give up, you won’t change the world. If you write a blog for 90 days and quit, you won’t change the world. If you fool around with Twitter for a week and then stop, you won’t change the world.

It takes time.

It takes grind.

And it takes a commitment to consistency.

In the old school, “Who? What? When? Where? Why?” model of journalism, content is the “What?” context is the “Where?” clarity is the “How?” and consistency is the “When?”

When will you share your message?
When will you reach out to people?
When will you keep writing, blogging, and tweeting even when the results you’re looking for aren’t there?

In the final part of this post, we’ll talk about the fifth word, “Community.”

Read Part 3 here; read Part 5 here.

 Read more about Jon here.
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ABOUT THE AUTHOR

Jon Acuff

Jon Acuff

Jon Acuff is the Wall Street Journal best-selling author of Quitter and Stuff Christians Like. He speaks to businesses, colleges and nonprofits. He lives with his family in Nashville, TN.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

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