3 Ways to Create a Successful Blog for Your Church

When it comes to reaching people on the Web, few online tools are more advantageous than a blog. A church communications blog can help you better disseminate your message, create stronger connections with church members, and drive more people to your church website. Yet many churches continue to shy away from setting up blogs either for general fear of the unknown or because they just don’t know where to begin.

Here’s the good news: Setting up a blog for your church doesn’t have to be intimidating or complex. In fact, setting up a blog for your church is quite easy. The hard part is getting – and keeping – your content rolling so you can enjoy all the benefits a blog has to offer. Here are a few practical tips for launching and maintaining a successful church communications blog.

Three Steps to Make Your Church Blog a Success

#1 Get Senior Leadership Buy-In

In order for your blog to be successful, church leaders must be on board. How do you get them on board? Use the facts. Explain the benefits of having a blog in a clear manner. Tell them a blog is no different than standing on stage on Sunday and speaking your message – it just happens to be online. Let them know a blog is another forum for making your church’s voice heard and getting your message across to more people.

Once they understand the benefits, they’ll want to know how the blog will function – and what role they will play. The key here is to let them know they will be involved without placing significant burden on their already-heavy workload. Set aside a chunk of time for the staff to brainstorm blog content ideas and create a blog-posting calendar. Let senior leaders know they will not be required to write blog posts (unless they want to), but they can still contribute ideas and direct the content of the blog.

#2 Encourage Contribution

While you don’t want to place the blogging burden on senior leaders, you will need help. You don’t want to go it alone. The more people who contribute to your church blog, the more successful it will be. More contributors increases the likelihood your church blog will keep chugging along and not fall by the wayside in the months to come. The key to getting people to contribute is making it as easy as possible.

Install a simple way for staff members to submit blog content ideas or even posts they’ve written. Create an easy-to-remember email address (for example: blogideas@abcchurch.com) where staff members can submit their suggestions or drafted blog content. You can even share that email address with your congregation members and let them know they can submit content (personal stories, upcoming events, etc.) to be considered for posting on the church blog. The more people you have involved, the more content youwill have to post. The more content you have to post, the more effective your blog will be at enriching your church marketing and helping you reach more people.

#3 Select a Content Curator 

To keep your content rolling, you need a Content Curator. Having a Content Curator is essential to ensure your church blog is posting regularly and your messaging is consistent. This is a very important role. The individual who takes on this role must have strong writing, editing and organizational skills. They will receive and review all the content submitted from contributors, edit and revise it as needed, and post it on the blog.

The Content Curator will also be the person who spearheads the church blog. Your Content Curator will work to recruit volunteers and contributors, and generate ideas for future blog posts. They will monitor the blog, respond to comments and keep track of traffic. They will also be responsible for communicating to church leaders and church members the existence of the blog. They need to let people know the blog is a platform for highlights, devotionals, stories and more. They will work to help spread the word.

Setting up a church blog is advantageous for any church that wants to continue to grow and expand. It’s a great way to reach more people with your message, and draw in new church members. But you have to do more than just create a blog – you have to nurture your blog. By getting senior leadership buy-in, encouraging contribution from staff members and making sure you have a reliable content curator, your blog will give your church a powerful and resounding voice in the online space.

How does your church staff generate and maintain blog content?

Read more from Tim here.

Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Communication >


Tim Peters

See more articles by >


What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright

Clarity Process

Three effective ways to start moving toward clarity right now.