The Announcement Dilemma: 8 Reasons Your Congregation Tunes You Out During Announcements

This weekend all across the country people are going to get up in front of their churches and talk about upcoming events and opportunities to connect with community. They want to move their people to action but in reality a large portion of the room will simply tune out for that part of the service and then tune back in when something more interesting comes along. You know it’s true … because you’ve done it!

We get belligerent and blame the people for not engaging in the mission. Sort of like a shepherd blaming the sheep for not going to the right pasture. We need to understand why people are stopping to listen to shifting our behavior to help them connect with what we’re talking about … here are 8 reasons people aren’t listening to your announcements:

  • What’s in it for them? // We want to get them to attend our event. We need volunteers for the upcoming thing. We have a need that we are hoping they will fill. We focus too much on what’s in it for us … but people are intrinsically motivated to pay attention to things that will positively impact them. Frame your announcements in a way that shows how what you are talking about is going to make a difference to them.
  • Too Much Insider Language. // Why do church leaders love cute names for programs and acronyms? These are surefire way to alienate your audience because they need a dictionary to understand what all the different “special names” are for the events and programs at your church. Work hard to ensure that you use plain language that everyone can understand.
  • You need to sell not market. // Marketing is about making sure that people understand about the features and benefits of your product or service. Sales is about working with people individually to overcome their objections and get them to sign on the dotted line. Church leaders think way too much about “marketing” to people when what you need to do is think about “selling”. Who is person that is going to talk to people directly about engaging with your church?
  • No Heart. // Do you feel like yawning while you’re doing the announcements? Imagine what your people are thinking! If you don’t connect your message with their heart every once and while they will stop listening. People want to know why you are passionate about what you are talking about. Move beyond dates, times and locations to the big “why” behind what you are talking about that moves you emotionally.
  • Too much noise. // You want your people to take away the teaching points from the message . . . to chew on what difference that will make in their lives for the coming week. Everything can just be noise. Every time you add another announcement you add exponentially reduces it’s effectiveness in breaking through. Two announcements are 30% as effective as one … three is 90% less effective as one. How are you ensuring that you are doing the minimal number of announcements possible to ensure maximum impact?
  • Bad News Bill // Is it always the same person from the finance team that gets up once a month to tell the church how much they are behind on offering? People will learn to tune out that messaging quickly. If you are always the barer of bad news … people will stop listening. Don’t “candy coat” everything … but avoid using the public stage as the place to disseminate bad news.
  • Wrong Audience. // If you are announcing the up coming hiker club trip to the wilderness on Tuesday afternoon . . . which maybe 2% of the audience could possibly attend . . . you are telling 98% of the audience to ignore you. By having announcements that only focus a small part of your community your are training your people to tune you out. If your announcement doesn’t impact 50% or more of the people in the room … why are you talking about it?
  • Too Much Treadmill. // When was the last time you celebrated something fun that happened at your church? If you are always taking time to market what’s coming up next you are missing an opportunity to engage (and reward) people who have been involved in something already at the church. Celebrate your people and what they are doing . . . they’ll listen more.

>> Read more from Rich.

Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

Clarity Process

Three effective ways to start moving toward clarity right now.