4 Questions to Consider Asking Yourself About Your Next Guest

1. Who is your next Guest? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)

2. What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?

3. How do you encounter him in a way that he trusts the story you tell him about what you have to offer?

4. What change are you trying to make in him, his life, or his story?

Start with these questions before you spend time on tactics, technology or scalability.

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ABOUT THE AUTHOR

Seth Godin

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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 
comment_post_ID); ?> Amen!!
 
— Scott Michael Whitley
 
comment_post_ID); ?> Thank you so Much for this great article. It has open my eyes on where we have faltered and the things we need to work on. God can never indeed be the problem. It's us.
 
— Bertille
 

Clarity Process

Three effective ways to start moving toward clarity right now.