Most organizations focus on shiny objectives or contentious discussions or get sidetracked by emergencies instead of honoring the critical path.
You can dramatically impact your “more awareness” problem by investing heavily in a story that’s worth spreading.
In one of his most challenging books yet, Godin shows why true innovators focus on trust, remarkability leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Seth Godin uses a business example to point out that some organizations are content with doing what they’ve always done while others are always in search of the next great idea. This has HUGE implications for ministry work.
In the post-industrial age, when thriving organizations do something different tomorrow than they did yesterday, when the output is connection as much as stuff, the objectives are very different.
As organizations and individuals succeed, it gets more difficult to innovate.
Your brand is a story. But it’s a story about you, not the brand.
The sure hand of someone who understands what she says and what she wants to communicate can’t help but touch us.
The first, most important question to consider when making change at your church is, “who do we want to change?”
I don’t dislike flying–I dislike airports. There are so many things we can learn from what they do wrong.