5 Areas Every Church Should Know How to Measure

I want to revisit the five primary spheres of church ministry that leaders should be tracking, quantifying, and measuring. All five areas can and should be covered on a regular basis and in a systematic way. Links are also included to help you unpack how to measure these areas and why it’s important to do so.

1. Discipleship

The greatest Kingdom investment is relationships. Being a good steward of people is what God cares about most. Ask yourself this question to make sure discipleship is a priority: Do you have a process to make sure that first-time guests become attenders, that attenders become members, and that members become involved in real community?

2. Financial

Are you tracking first-time donors? What about one that helps you easily access reports that shows when giving dips? How do you measure the financial health of your church?

3. Engagement

How are you measuring engagement? How can you quantify heart change and authentic community? How can you measure the authentic engagement? There is no one correct answer, but your church should have an answer that fits your unique community.

4. Assimilation

Not every church understands the true value of having a process for assimilation. Your church needs to be able to identify when a person’s involvement in the church community grows or declines. How are you measuring assimilation right now?

5. Overall Growth

Always remember—Numbers reflect lives changed. Kingdom work is the most important work we can apply ourselves to because it is the only work that has eternal implications. There is too much at stake to simply “fly blind” and not be intentional about how we lead the people God has entrusted to us.

Which area of church growth do you find most challenging to measure? What has tracking progress revealed at your church?

Click on the links above to begin a series detailing the 5 areas every church should measure.

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Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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What say you? Leave a comment!

Mr. Steven Finkill — 11/05/12 8:21 am

This is one of those ongoing, never finished discussions in the church. What do we measure? How do we measure it? I love that discipleship is the first thing on the list. It's difficult to measure, though. I think if we got better at measuring our success by the right metrics, we would be more effective overall as the Church

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
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