5 Areas Every Church Should Know How to Measure

I want to revisit the five primary spheres of church ministry that leaders should be tracking, quantifying, and measuring. All five areas can and should be covered on a regular basis and in a systematic way. Links are also included to help you unpack how to measure these areas and why it’s important to do so.

1. Discipleship

The greatest Kingdom investment is relationships. Being a good steward of people is what God cares about most. Ask yourself this question to make sure discipleship is a priority: Do you have a process to make sure that first-time guests become attenders, that attenders become members, and that members become involved in real community?

2. Financial

Are you tracking first-time donors? What about one that helps you easily access reports that shows when giving dips? How do you measure the financial health of your church?

3. Engagement

How are you measuring engagement? How can you quantify heart change and authentic community? How can you measure the authentic engagement? There is no one correct answer, but your church should have an answer that fits your unique community.

4. Assimilation

Not every church understands the true value of having a process for assimilation. Your church needs to be able to identify when a person’s involvement in the church community grows or declines. How are you measuring assimilation right now?

5. Overall Growth

Always remember—Numbers reflect lives changed. Kingdom work is the most important work we can apply ourselves to because it is the only work that has eternal implications. There is too much at stake to simply “fly blind” and not be intentional about how we lead the people God has entrusted to us.

Which area of church growth do you find most challenging to measure? What has tracking progress revealed at your church?

Click on the links above to begin a series detailing the 5 areas every church should measure.

Read more from Steve here.

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Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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What say you? Leave a comment!

Mr. Steven Finkill — 11/05/12 8:21 am

This is one of those ongoing, never finished discussions in the church. What do we measure? How do we measure it? I love that discipleship is the first thing on the list. It's difficult to measure, though. I think if we got better at measuring our success by the right metrics, we would be more effective overall as the Church

Recent Comments
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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