6 Ways to Close the Backdoor Through Follow-Up

The church of 150 in attendance averaged two first-time guests a week, or 100 a year. How many joined the church? Only three.

The church had no follow-up in place for guests.

The church of 225 in attendance had a high attendance day of 360, with 75 guests attending that single day. How many of the 75 eventually joined the church? Only two.

The church had no follow-up in place for guests.

The church of 550 in attendance has had a Christmas event the past ten years that draws 1,500 people each year. That’s 15,000 in ten years. How many new members can the church trace to the Christmas event? Zero. None. Nada.

The church had no follow-up in place for guests.

So what’s going on? Why are so many of our churches lousy at follow-up? I can point to at least six clear reasons.

  1. The church has no plan in place for follow-up. Follow-up does not just happen. A Great Commission church will know exactly what it’s supposed to do and who is supposed to do it every time a guest visits the church.
  2. Follow-up takes place outside the walls, a place of discomfort for many church members. A church’s follow-up ministry team needs to have the most outwardly focused members doing the ministry. Too many church members fear connecting with people outside the comfort of the walls of the church building.
  3. Follow-up ministry is not as splashy as other ministries. It often goes without encouragement or recognition.
  4. Follow-up ministry can become discouraging. Most of the time we focus on the five who expressed no desire to connect with our church rather than the one who did. We need to celebrate our follow-up ministries more.
  5. Follow-up ministry is not emphasized or recognized by leadership. That which is rewarded by leadership often gets the attention of the rest of the church. Not many leaders recognize or reward this ministry.
  6. Follow-up ministry is not even considered a ministry in many churches. Go to the websites of a number of churches. See how many of them mention some type of follow-up ministry as one of the ministries of the church. For many church members, that ministry simply does not appear to exist.

If our churches and their leaders would begin to elevate the importance of follow-up ministries incrementally, we would likely see a disproportionately positive response. It’s an incredible opportunity most churches are missing.

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ABOUT THE AUTHOR

Thom Rainer

Thom Rainer

Thom S. Rainer is the founder and CEO of Church Answers, an online community and resource for church leaders. Prior to founding Church Answers, Rainer served as president and CEO of LifeWay Christian Resources. Before coming to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism. He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
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