8 Strategic Decisions that Serve Your Mission

At the church I pastor, Mecklenburg Community Church (Meck), our mission is clear: to help spiritual explorers become fully devoted followers of Christ. In our culture, we’ve observed that the “nones” – those with no religious affiliation – are on the rise and, as a direct result of this, Generation Z is proving to be the first truly post-Christian generation.

In order for Meck to be effective at not only reaching the unchurched, but unchurched nones and (specifically) Generation Z, we realized that we had to make some decisions. Eight decisions, to be precise, that have proven to be strategic in serving our mission.

1. Rethinking Evangelism

It is time to rethink evangelism, and that begins with capturing a new understanding of evangelism; one that sees evangelism as both a process and an event. When someone comes to saving faith in Christ, there is both an adoption process and an actual decision event. In light of today’s realities, there must be fresh attention paid to the process that leads people to the event of salvation. The goal is not simply knowing how to articulate the means of coming to Christ, but how to facilitate and enable the person to progress from a point of having no relationship with Christ to one where they are even able to consider accepting Christ in a responsible fashion.

2. Adopting an Acts 17 Model

In Acts 2, we find Peter speaking to the God-fearing Jews of Jerusalem. His sermon wasn’t even the length of a good blog, yet 3,000 repented because they had a good, foundational knowledge of the Scriptures.

Move forward to Acts 17, with Paul on Mars Hill speaking to the philosophers and spiritual seekers of Athens. Here was a spiritual marketplace where truth was relative, worldviews and gods littered the landscape, and the average person wouldn’t know the difference between Isaac and an iPad. Sound familiar? Paul couldn’t take an Acts 2 approach here, much less give an Acts 2 message. He had to find a new way to connect with the culture and the people in it. He had to go all the way back to the beginning of creation and work his way forward.

This is precisely where we find ourselves today. Which means our primary cultural currency needs to be explanation.

3. Being Cultural Missionaries

I think we all know what a good missionary would do if dropped into the darkest recesses of the Amazon basin to reach an unreached people group. They would learn the language, try to understand the customs and rituals, and work to translate the Scriptures – particularly the message of the Gospel – into the indigenous language. When it comes to worship, they would incorporate the musical styles and instruments of the people. They might even attempt to dress more like them. In short, they would try to build every cultural bridge they could into the world of that unreached people group in order to bring Christ to bear.

Why is it that what would be so natural, so obvious, so clear to do in that missiological setting is so resisted in the West?

In being cultural missionaries, we must be laser sharp in our focus, which means pulling out all the stops to reach the unchurched in our city.

4. Skewing Young

One of the natural flows of the church is that left to itself, the church will grow old. It will age. And that means, by default, you will not reach the coming generations. So while the goal is not to simply be a church for young people, neither is the goal to be a church for old people – a church that will have one generational cycle before closing its doors. This means the leadership of the church must invest a disproportionate amount of energy and intentionality in order to maintain a vibrant population of young adults.

At Meck, we’ve used three simple strategies to accomplish this goal: 1) To attract young people, you have to hire young people; 2) To attract young people, you have to platform young people; and, 3) To attract young people, you have to acknowledge young people.

Bottom line? Sometimes bridging a cultural divide is as simple as who you hire, who you put on stage, and who you acknowledge.

5. Targeting Men

At Meck we unashamedly target men in our outreach, in our messages, in our… well, almost everything. We have become convinced through years of experience that if you get the man, you get everyone else within his orbit – specifically, his wife and his children.

What does it mean to target men? It means you think about male sensibilities in terms of music and message, vocabulary and style. One of the most frequent things we hear from women is: “My husband loves this church. I could never get him to church before. But now he comes here even when I don’t!” And she will go where he wants to go. Get him, you get her. Get him and her, you get the family. It’s as simple as that.

6. Prioritizing Children’s Ministry

At Meck, we prioritize children’s ministry above every other ministry. Why? Because it is the most important ministry for the mission of the church. Too many churches treat children’s ministry as a necessary evil. It’s often severely underfunded, understaffed and underappreciated. Wake up. Children are the heart of your growth engine. And if an unchurched person ever was to come to your church uninvited, it would probably be for the sake of their kids. And if they come because they were invited, what you do with their children will be a deal breaker. If you want to reach Generation Z, realize that many of them are in your children’s ministry right now or will only be reached if they choose to enter it. Make sure that when they do, it is an experience that will have them begging to come back.

7. Cultivating a Culture of Invitation

At Meck, a culture of invitation is both cultivated and celebrated. That’s what we do and what we’re after. We talk about inviting our friends and family all the time. We create tools to put in the hands of people to use to invite their friends all the time. We celebrate and honor people who invite people all the time.

Such tools can be something as simple as pens with the name of our church and our website to hand to someone needing a pen, or empty pizza boxes with a card inside inviting them to Meck and a voucher for a free pizza – no strings attached – to bring to someone when you see a moving truck. For special times in the life of the church, like Easter and Christmas, we design tools to be fun – fun to give and fun to receive. People use these things all the time to reach out to their unchurched family, friends, neighbors and anyone else they interact with in their orbit.

8. Discipling Your Mission

I cannot begin to express how important it is to “disciple your mission.” I’ve never heard that phrase, so let me coin it. To “disciple your mission” means that you develop your discipleship, first and foremost, around who it is you are trying to reach. We are trying to reach the unchurched, and even more than that, the nones, in view of the pressing challenge of the rise of Generation Z. So our discipleship is going to be two-fold: serve the needs of our existing believers for missional engagement, and disciple the newly converted on the most foundational aspects of Christian life and thought.

So where does discipleship find its home at Meck? It’s not in the weekend service and it’s not even through small groups. We created the Meck Institute, a community-college approach to discipleship that offers classes, seminars, experiences and events designed wholly for spiritual growth and formation. They are offered on all days of the week at a variety of times, and we also have online classes.

So those are our eight strategic decisions. But here’s the secret sauce – the ingredient behind all of those decisions.

We really are on mission.

We really are turned outward. We really are after the unchurched. Really.

Our mission is one of the most important values that we hold as a church and one that shapes everything we do. What is killing the church today is having the mission focused on keeping Christians within the church happy, well fed, and growing. Discipleship is continually pitted against evangelism and championed as the endgame for the church.

The mission cannot be about us…

… it must be about those who have not crossed the line of faith.


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James Emery White

James Emery White

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and the ranked adjunctive professor of theology and culture at Gordon-Conwell Theological Seminary, which he also served as their fourth president. He is the founder of Serious Times and this blog was originally posted at his website www.churchandculture.org.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright

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