Casting Vision: The Only Communication Principle You Need to Know

Communicating in a way that captures attention and inspires action is an art. And there’s one communication principle that effective communicators understand when it comes to conveying their thoughts effectively.

Because communication can be messy. It can be complicated. And in many ways, it can’t be controlled as no one can completely anticipate how another person will hear, interpret, and respond to what you say.

Perception is reality, after all.

And communication becomes even more complex within organizations like churches. Pastors or senior leadership may be inclined to jump straight to the ‘what’ after defining the ‘why’ when casting their vision without really taking the time to strategically think through the ‘how.’

The ‘how’ is just as important – if not more – than the ‘what.’ And the effectiveness of your communication as a leader is directly related to your effectiveness in communicating your vision’s ‘how.’

Learning to communicate your vision’s ‘how’ can be difficult because people listen and learn differently, and this is where a lot of leaders struggle. They’ll communicate the same way with their staff as they do their congregation or even their family – but the way you communicate with some audiences doesn’t work with others.

There are two ways to ensure that your ‘how’ connects with each of your audiences:

  1. Diversify your ‘how.’ Because people listen and learn differently, create multiple channels to communicate your message. Diversify your methods to determine which ones work best for each audience. There is no one-size-fits-all when it comes to casting the ‘how’ of your vision.
  2. Keep it simple. You may understand your point because you’ve thought it through for a while. But it may not be that obvious to others. Break down the details to help people understand your message as clearly as you do.

By diversifying the way you communicate and keeping your message simple, you’ll be able to focus on your ‘how’ – and then the vision you communicate will start to make a difference in those who hear it.

Learn more about casting vision; connect with an Auxano Navigator today.

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comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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