Know Your Culture, Connect to Your Culture: Lecrae Raps the Gospel in One Minute

The missional visionary is also a cultural architect. One of Auxano’s primary assertions is that each church has a unique culture. You’ve got to know your community to reach your community.

Nowhere is that more evident that when dealing with the current young generations. Jonathan Parnell of Desiring God Ministries recently sat down with Lecrae to talk about his latest album, Gravity, which just won Best Gospel Album at the 55th Annual Grammy Awards. Here Lacrae raps the gospel in one minute:

Lecrae gets it – and connects to a young generation.

What about your church? How are you listening in order to understand the surrounding culture?

Read more from Jonathan here.

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ABOUT THE AUTHOR

Jonathan Parnell

Jonathan Parnell (@jonathanparnell) is a content strategist at Desiring God. He lives in the Twin Cities with his wife, Melissa, and their three children: Elizabeth, Hannah, and Micah.

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comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

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