Two Big Problems with Copying Your “Competition”

by: Scott McKain

Are you copying your competition?

In the book, “Create Distinction,” I examine the aspect of “copycat competition” extensively — however, here’s just a thought for today:

If your approach — organizationally or individually — is based on imitating the competition, then you’ve got two big problems:

  1. If you successfully imitate them, the best you can hope for is second place in the market.
  2. You will be bound by their success and level of innovation, because you aren’t focusing on creating your own.

BE DISTINCT!

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ABOUT THE AUTHOR

Scott McKain

Scott McKain

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” His keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
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comment_post_ID); ?> Amen!!
 
— Scott Michael Whitley
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comment_post_ID); ?> Thank you so Much for this great article. It has open my eyes on where we have faltered and the things we need to work on. God can never indeed be the problem. It's us.
 
— Bertille
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