Two Big Problems with Copying Your “Competition”

by: Scott McKain

Are you copying your competition?

In the book, “Create Distinction,” I examine the aspect of “copycat competition” extensively — however, here’s just a thought for today:

If your approach — organizationally or individually — is based on imitating the competition, then you’ve got two big problems:

  1. If you successfully imitate them, the best you can hope for is second place in the market.
  2. You will be bound by their success and level of innovation, because you aren’t focusing on creating your own.

BE DISTINCT!

> Read more from Scott.

Learn more about understanding your unique identity from Auxano.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Execution >

ABOUT THE AUTHOR

Scott McKain

Scott McKain

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” His keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

See more articles by >

COMMENTS

What say you? Leave a comment!

Related Items

  1. Guests Need This One Connection
  2. Why “Friendly” and “Welcoming” are NOT the Same Thing
  3. 6 Yellow Flags of Using Too Much Data
  4. 6 Issues Hindering the Great Commission Outreach of Your Church
  5. What Guests Are Really Experiencing
  6. Getting Ready for Fall: 7 Steps to Success
  7. Learning How to Improvise When Your Plans Change
  8. Highly Productive Teams Need This to Thrive
  9. Developing an Assessment Culture that Provides Truth Today and Direction Tomorrow
  10. What Mis-en-Place Means to Your Guest Experience
Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
Read Article >
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
Read Article >
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
Read Article >
 

Clarity Process

Three effective ways to start moving toward clarity right now.