Developing Your Church Tagline, Step 6: External Testing

There are many ways to test your top five taglines. The most important thing is that you DO test it. It will be tempting to feel the excitement of your internal process and just skip this step.

While marketing companies produce very sophisticated testing techniques, here is a simple one you can do at no cost.

#1  Create small cards that you will use to record a response from at least 50 people. Use card stock and make a standard size note card. On the note care write, Possible taglines for ABC Church. Please circle the phrase that is most attractive to you if you were to attend a church: and list the top five options with no numbers, just bullet points.

#2 Ask each person on your team to get 4-6 responses from people outside of your ministry. Encourage them to ask neighbors or other acquaintances for their input. Remind them that everyone loves being asked for their opinion.

#3  Make sure you get at least 50 responses but don’t be afraid to get hundreds. Because this is a very informal process also make sure that the folks recording answers don’t represent too limited of an age segment.  The main idea of this step is to get SOME outside input rather than relying TOTALLY on internal opinions.

#4 Tally the data and create a ranking of your top five list from the external audience responses.

GO TO the final step SEVEN: Make your final decision

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 
comment_post_ID); ?> Amen!!
 
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