Renegades Write the Rules

Amy Jo Martin (@AmyJoMartin) has written a book about connecting. About being human. Renegades Write the Rules is about how to connect with other people using the medium of social media. But you’ll find you can apply the principles in many other ways too.

She stresses the importance of just being you. Especially when it comes to exposing yourself using social media, that can be an uncomfortable place. “We all have the tendency toward the creation of a veneered version of our brands that we think is more acceptable, more compelling, more marketable to our audience. … Ultimately it makes you less human.”

You begin by using social media to listen; to find out what matters to your audience. And then consistently deliver it.

Importantly she notes, “Being excellent still earns an audience these days, but to keep them and attract more requires giving them something more personal….Without the ability to nurture loyalty through human connection, your brand’s value relies solely on performance.” Let that sink in. People don’t buy your what, they buy your why. 

Martin takes you through 8 essential renegade rules using good examples from her own experience and the organizations and people she has worked with like Dwayne Johnson (@TheRock), Shaq (@shaq), and Tony Hsieh (@TonyHsieh). Her philosophy is that “Renegades experiment and fail early so when everyone else jumps on the bandwagon, their best practices are being polished while others’ are just starting to fail. Sometimes it’s not about being the best or smartest; it’s about being the first to try and the first to learn from failure.”

I found all of the chapters helpful, but one of my favorite sections came in the appendix. Martin shares fifteen lessons she wishes she had known from the beginning. Here are eight of them:

  1. Where passion, skill, and purpose collide, bliss resides.
  2. Beware of the shiny object syndrome (SOS). It’s important to know the difference between an opportunity and a distraction.
  3. You can color outside the lines without crossing the line. Disruption and destruction have two different outcomes.
  4. Learn how to push your own buttons. It’s important to motivate and inspire yourself. Everyone else is busy.
  5. A five-degree shift changes your entire trajectory.
  6. Your hustle factor is often your differentiating factor. Work hard.
  7. Learn to control your thoughts and you will be free.
  8. Don’t forget the importance of your personal brand. Your personality, confidence, and the way you conduct yourself define your brand. You can always improve it.
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Michael McKinney

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

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