10 Metrics to Evaluate Your Church Before the End of 2012

Over the past year, our team at Church Community Builder has had conversation with hundreds of pastors about what their churches track and measure. Because so many churches evaluate their ministries at year end, I thought it would be helpful to highlight the metrics we saw most frequently in the churches we serve who are growing and healthy.

I don’t think it’s a coincidence that these things matter to churches making an impact. By assessing these areas of ministry, you should be able to gain some valuable insight on how much momentum you have going into the New Year.

With a nod to David Letterman, here is our Top 10 Church Metrics list with some helpful links to break down what you should be gleaning from each one.

1. First-time Gifts: What are you doing to connect with first-time givers?

2. Online Giving: Who is giving online? What page are they navigating from to get to the online giving portal?

3. Discipleship: Who is actually showing up in their small groups? Where are they in the growth process?

4. Financial: How is your church’s financial health? Do you have “margin” or are you maxed out?

5. Engagement: What do your numbers look like for relatively new members who have gotten plugged into service and discipleship?

6. Assimilation: Who is now missing? Do you know why?

7. Overall Growth: What is your data telling you about the growth pattern of your congregation?

8. Impact: How are your decisions validated by data you are collecting? What is worth tracking?

9. Depth of Community: How deeply are people connected?

10. “The Numbers”: Are your numbers higher than last year’s?

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ABOUT THE AUTHOR

Steve Caton

Steve Caton

Steve Caton is part of the Leadership Team at Church Community Builder. He leverages a unique background in technology, fundraising and church leadership to help local churches decentralize their processes and equip their people to be disciple makers. Steve is a contributing author on a number of websites, including the Vision Room, ChurchTech Today, Innovate for Jesus and the popular Church Community Builder Blog. He also co-wrote the eBook “Getting Disciple Making Right”. While technology is what Steve does on a daily basis, impacting and influencing the local church is what really matters to him……as well as enjoying deep Colorado powder with his wife and two sons!

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comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

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