3 Reasons People Opt-Out of Powerful Vision

Frustrated that you feel like you’re casting an incredible vision…but nobody seems to be following?

It’s happened to all of us.

Usually, when a leader casts vision and it doesn’t ignite people’s imagination, there’s a good reason. Sure, it could be you have a bad vision or a bad plan of action. But let’s just assume you’re past that. You’ve got a great vision. It just didn’t ignite people.

There are times when all of us cast vision for something we’re excited about but hear crickets.

Here are three common pitfalls I’ve noticed when that happens.

1. You didn’t create a deep sense of urgency

Often the difference between attention and indifference is urgency.

Next time you’re on a plane, watch what happens when the flight attendant reviews the emergency oxygen and evacuation procedures.

Answer? Not much.

Most people are tuned out, dozing, reading or otherwise distracted. I’ve always felt for flight attendants. I’m sure they realize most people aren’t listening. Some have even adopted the monotone of a person who is saying something for the thousandth time to a disengaged audience.

It’s not that the information isn’t important, it’s just that it doesn’t seem urgent.

Why? Very few people actually expect the plane to crash.

When urgency is low, so is the motivation to listen and respond. 

Just imagine the same announcement mid-air during an episode of luggage-crunching turbulence. How attentively are people listening now?

The only thing that’s changed is urgency.

Somehow information that was of possible use at some point has become essential at this point – maybe even life-saving. You’re going to remember and act on every word you can.

Leadership is no different. You might be sharing what you think is critical information with your team or entire organization, but if there’s no urgency, the motivation to listen to and act on it is low. Very low.

That’s why effective leaders learn to establish a sense of urgency when they speak.

While there are many factors that make up effective communication, leaders almost always communicate with a sense of urgency. Urgency creates a hearing. And urgency demands a response.

How deep is the sense of urgency when I communicate? 

If the answer is ‘not very’, then don’t be surprised when people fail to respond.

2. You focused on the what, not on the why

As a leader, you get really excited about what you’re doing, but you take why you’re doing it for granted. You know, and you assume everyone else does too.

One of the best communication techniques you can adopt is what I call the why sandwich.

In any vision communication piece (talk, email, blog post):

  • Start with why
  • Talk about the what
  • Touch briefly on the how
  • Close with why

This simple formula connects with people again and again.

Why unites. Why reminds us why we do what we do and what unites everyone in the room. It calls us back to the mission we all agreed we were on.

What and how divide. People who agree on the mission might disagree on how to accomplish or even what to do.

So if you only talk about what and how, you tend to divide people as much as you unite them. But it’s deeper than that.

Even if everyone agreed on what and how, the agreement can be followed by a so what, as in, ‘well, that’s great, but so what? Why should I care???”

Starting with why and ending with why remind people what’s at stake, why it matters and why all of this is so critical.

Simon Sinek is right, people don’t buy what you do, they buy why you do it.

So start and end with why. Always.

3. You didn’t ask for a response

I’ve been caught on this too many times.

A friend of mine who heard me cast vision around raising money once told me “Carey, you did a wonderful job inspiring and informing. You did a poor job asking.” He was completely right.

You know why?

I was afraid.

I didn’t want to ask people for money. Even though it was for an amazing cause. Think about it though: ultimately your fear of asking people for things is selfish. Mine was.

I wanted to be liked more than I wanted to be effective.

Big mistake.

Ask. Tell people (specifically) what you want them to do. People respect a call to action.

Be specific, as in ‘What I’d like everyone to today is X.  What that means is Y. So will you respond? The cause is too important for you not to.

Yep, that’s bold. But guess what happens when you specifically call people to action?

People respond.

> Read more from Carey.


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ABOUT THE AUTHOR

Carey Nieuwhof

Carey Nieuwhof

Carey Nieuwhof is lead pastor of Connexus Community Church and author of the best selling books, Leading Change Without Losing It and Parenting Beyond Your Capacity. Carey speaks to North American and global church leaders about change, leadership, and parenting.

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COMMENTS

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Recent Comments
comment_post_ID); ?> I agree with your 3 must-haves. I would add that the rectors have to call on every member who attends, at least once a year. The existence of a "calling commitee" is just an excuse to avoid making the effort. This is part of #3. If a rector does not like to call on parishioners, then she/he should not be a rector, but should find a different ministry. Carter Kerns, former senior warden, Diocese of Eastern Oregon and lifelong Episcopalian Tel# 541-379-3124
 
— Carter Kerns
 
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 

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