8 Tips for Better Church Announcements

When “announcements” are done well they help move the community to be more engaged in the vision your church. When they are done poorly they drag on the service and make everyone wish they would just stop! The difference between these two extremes is often really simple things. Here are a handful of quick tips to consider next time you (or someone at your church) is getting ready to lead this part of the service.

  • Narrow the Focus // As the person actually standing up and “giving announcements” your job should be to focus in on the 1 (or maybe 2) things that are most important at this point in your life of church. Reduce don’t expand. Avoid the temptation to add to the list!
  • Rehearse It! // Michael Jordan threw 500 free-throw balls every morning. U2 still practices daily. You can rehearse your announcements for this weekend a few times before you get up there! Bonus points if you rehearse in front of someone who will give you critical feedback!
  • It’s About Connecting. // The goal of this time in the service is to draw people into your community not to “advertise stuff”. What does your “audience” need at this point? Think about that … not what the ministry leaders want advertised. How can you help people take the next steps into community?
  • Check the Mic // Test every piece of technology that you will be relying on. Make sure the batteries are changed in that snappy wireless mic. Ensure that whoever is running the video stuff (if you’re using it) is in the room with you at some point before the service to make sure it all works.
  • Take a Deep Breath // People need you to be relaxed … take a deep breath before you go onto stage. Don’t worry if you fumble over a few words … smile and move on. If you get stressed … your audience will be stressed. Relax … you’re among friends.
  • It’s not about You. (or Your Stuff.) // How can I say this nicely? You aren’t the main deal. What you are doing is important but it’s not the reason people came to church. Set the stage for what’s happening in your community and then get out of the way. Don’t try to make it about you.
  • Be Visual // Show and tell was interesting when you were a kid because we’re visual thinkers. That’s even more the case now. If you don’t have some sort of visual to back up your points … don’t talk about it. (Really.)
  • Thank Before Ask // You should be publicly thanking at least as much as your are publicly asking. Make sure to thank people for financially giving to your church … thank them for volunteering … be a thanking machine! Keep this ratio right and people will gladly listen to you.

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Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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What say you? Leave a comment!

Car;eme — 03/16/14 2:34 pm

I like the last part about "thanking people (and not taking them for-granted) before you ask" ... many support the church financially yet others who want to make all decisions (and changes) resent these supporters instead of being grateful they have a heart for giving.

Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
— Jon Moore
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston

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