8 Tips for Better Church Announcements

When “announcements” are done well they help move the community to be more engaged in the vision your church. When they are done poorly they drag on the service and make everyone wish they would just stop! The difference between these two extremes is often really simple things. Here are a handful of quick tips to consider next time you (or someone at your church) is getting ready to lead this part of the service.

  • Narrow the Focus // As the person actually standing up and “giving announcements” your job should be to focus in on the 1 (or maybe 2) things that are most important at this point in your life of church. Reduce don’t expand. Avoid the temptation to add to the list!
  • Rehearse It! // Michael Jordan threw 500 free-throw balls every morning. U2 still practices daily. You can rehearse your announcements for this weekend a few times before you get up there! Bonus points if you rehearse in front of someone who will give you critical feedback!
  • It’s About Connecting. // The goal of this time in the service is to draw people into your community not to “advertise stuff”. What does your “audience” need at this point? Think about that … not what the ministry leaders want advertised. How can you help people take the next steps into community?
  • Check the Mic // Test every piece of technology that you will be relying on. Make sure the batteries are changed in that snappy wireless mic. Ensure that whoever is running the video stuff (if you’re using it) is in the room with you at some point before the service to make sure it all works.
  • Take a Deep Breath // People need you to be relaxed … take a deep breath before you go onto stage. Don’t worry if you fumble over a few words … smile and move on. If you get stressed … your audience will be stressed. Relax … you’re among friends.
  • It’s not about You. (or Your Stuff.) // How can I say this nicely? You aren’t the main deal. What you are doing is important but it’s not the reason people came to church. Set the stage for what’s happening in your community and then get out of the way. Don’t try to make it about you.
  • Be Visual // Show and tell was interesting when you were a kid because we’re visual thinkers. That’s even more the case now. If you don’t have some sort of visual to back up your points … don’t talk about it. (Really.)
  • Thank Before Ask // You should be publicly thanking at least as much as your are publicly asking. Make sure to thank people for financially giving to your church … thank them for volunteering … be a thanking machine! Keep this ratio right and people will gladly listen to you.

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Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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What say you? Leave a comment!

Car;eme — 03/16/14 2:34 pm

I like the last part about "thanking people (and not taking them for-granted) before you ask" ... many support the church financially yet others who want to make all decisions (and changes) resent these supporters instead of being grateful they have a heart for giving.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
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