Three Personality Traits You Need for Clear Communication

Many local churches function as if the primary communicator is also the single vision caster. It’s true that the senior pastor is the lead vision caster, but that only paints a part of the picture.

It is also an insufficient way to view how a good vision is shaped, sustained and continually communicated to more and more people.

You’ve heard the phrase, “vision leaks.” It’s true. And, because it’s true, the vision of your church must be said over and over again, including one to one, small group huddles and meetings, and from the main stage.

Before I list the three traits, here’s a perspective of communicating the vision in your church.

There are three roles in leading and communicating the vision:

  • Vision Creators
  • Vision Castors
  • Vision Carriers

The vision creators typically consist of a small group of senior staff leaders (or volunteer leaders in a smaller church) along with the church board, who follow the senior pastor’s lead and prompts from God. Together, they seek clarity, alignment and begin to secure buy-in from the rest of the leaders.

The vision castors are a slightly larger group who stand on a stage of various sizes and communicate the vision in a public way. This would include, for example, groups like Campus Pastors, Student Pastors, Worship Leaders, etc.

The vision carriers are a massive group and often underutilized. In fact, nearly anyone in your church can be a vision carrier – and often are, depending on their level of enthusiasm, buy-in, and participation.

Or, another way to say it is, the further it will be carried.

A vision is carried relationally to far more people than any one vision castor can take it, regardless of how gifted a primary communicator is.

After an inspiring talk from the senior pastor; people will sit in homes, coffee shops and where they work saying something like, “So, what did you think about what Pastor said?”

That’s when the vision carriers kick into gear.

3 Traits of Your Best Vision Carriers:

1) They speak up positively

The people who love your church speak enthusiastically and positively to far more people than the pastor or church staff will ever reach. They answer questions and encourage others to join in their enthusiasm. The help put out fires and help others understand the vision.

2) They contribute generously

Vision attracts the resources needed to advance the mission. The people who have bought in at a heart-level contribute financially, and often at a generous level. They have either personally experienced life-change because of your church, or they see life-change in your church, and their spiritual maturity allows them to make Kingdom investments.

3) They serve joyfully

The opportunities to serve as part of a local church are nearly endless. The number of ministry options within the church should be limited, but the opportunities to carry the love of Christ into the community are endless. Your best vision carriers serve with joy, and their enthusiasm is contagious!

3 Quick tips on strengthening your army of vision carriers:

Make it clear
Make sure your vision is simple to understand, fresh, and captivating. If it can’t be said in a minute, it’s too complicated.

Always endeavor to want more for your people than from them. Your people are not tools to grow the church; they are the church. Grow your people, and they will reach more people.

Give them tools
From brief training sessions to window clings, give your people tools to help them communicate. Most importantly, give them a reason to tell others.


Here’s how to know it’s working:

Vision carriers invite people!

You can measure how well you’re doing by the number of guests and the retention rate of those guests.

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Dan Reiland

Dan Reiland

Dr. Dan Reiland serves as Executive Pastor at 12Stone Church in Lawrenceville, Georgia. He previously partnered with John Maxwell for 20 years, first as Executive Pastor at Skyline Wesleyan Church in San Diego, then as Vice President of Leadership and Church Development at INJOY. He and Dr. Maxwell still enjoy partnering on a number of church related projects together. Dan is best known as a leader with a pastor's heart, but is often described as one of the nations most innovative church thinkers. His passion is developing leaders for the local church so that the Great Commission is advanced.

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Recent Comments
comment_post_ID); ?> I agree with your 3 must-haves. I would add that the rectors have to call on every member who attends, at least once a year. The existence of a "calling commitee" is just an excuse to avoid making the effort. This is part of #3. If a rector does not like to call on parishioners, then she/he should not be a rector, but should find a different ministry. Carter Kerns, former senior warden, Diocese of Eastern Oregon and lifelong Episcopalian Tel# 541-379-3124
— Carter Kerns
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
— Jon Moore
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks

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