Capture Your Audience’s Attention through Brevity – or Lose Them

Are you guilty of committing one or more of the following seven capital sins of brevity?

  1. Cowardice
  2. Confidence
  3. Callousness
  4. Comfort
  5. Confusion
  6. Complication
  7. Carelessness

The world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them.

For starters, the discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter e-mails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed in an attention economy.

Getting to the point is a non-negotiable standard.

Ten years ago, brevity was a nicety and meant primarily for long-winded types that couldn’t shut up. Today, being clear and concise is an absolute necessity; it’s what successful people expect to see—and get quickly frustrated when it’s missing.

>> Download more about the concept of brevity by author and narrative storyteller Joe McCormack.

 

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ABOUT THE AUTHOR

Joe McCormack

Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling.

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comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
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comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
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comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
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