Capture Your Audience’s Attention through Brevity – or Lose Them

Are you guilty of committing one or more of the following seven capital sins of brevity?

  1. Cowardice
  2. Confidence
  3. Callousness
  4. Comfort
  5. Confusion
  6. Complication
  7. Carelessness

The world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them.

For starters, the discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter e-mails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed in an attention economy.

Getting to the point is a non-negotiable standard.

Ten years ago, brevity was a nicety and meant primarily for long-winded types that couldn’t shut up. Today, being clear and concise is an absolute necessity; it’s what successful people expect to see—and get quickly frustrated when it’s missing.

>> Download more about the concept of brevity by author and narrative storyteller Joe McCormack.

 

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ABOUT THE AUTHOR

Joe McCormack

Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling.

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comment_post_ID); ?> Thanks, this is interesting and helps the preacher to navigate and plan is goals and objectives during difficult seasons and changing times
 
— Paul B Thomas (@Pentecostaltv)
 
comment_post_ID); ?> Christinah Facing the dilema in church planting has just given me sleepless nights with headache in this small town in Swaziland Southern Africa. The model we used is not working. People around are shunning our services. I do not feel like quitting, but some of my team members are discouraged now.
 
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comment_post_ID); ?> I have found out more. I guess it's all about backing? ReNew doesn't have that. We are a mission church, in a small downtown area. We are a wonderful church though. I guess we also needed everyone to attend and possibly be of service all the time. If I could have it all over to again, I'd participate more, open my mouth more,....IDK, I still am holding onto God's intervention somehow. We have until Sept. 30th.
 
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