Do You Know WHY People Like Your Church?

We know the most effective way to get people to visit your church: word of mouth promotions. It’s the most cost-effective method of evangelism. Why? Because most people know and interact with people similar to them. If they like your church, the people around them will probably like the church too.

How do you control word of mouth promotion? Control what your congregation says about you. That seems easier said then done. But it’s not that difficult. It all comes down to one thing:

Tell them.

That’s right. Figure out what the majority of your congregation likes, appreciates, and promotes. Something that’s well done in your church and, hopefully, is unique to your community. Then make sure it’s desired! Do that by researching who lives around your campus and figure out what they’d be seeking for a solution to one of their big problems. Or maybe it’s a path to one of their prominent goals.

Then tell the congregation that reason. Over and over.

3 reasons why controlling this is important:

  • Helps people tell others. Often, during normal, day-to-day discussions at work or leisure, someone will be asked why they go to church. Or when Sunday’s are discussed, the way we use our time will be talked about. “Why do you like that church?”. If your reason isn’t overly religious, your congregation will be more apt to tell people. Perhaps it’s “they give me something simple to think about so I can be a better person”. Or “my marriage needs every service. They help my relationship”. If it’s been told to the congregation regularly (as a thread) then people will recall it when asked. Make it simple and easy to remember and make it part of every ministry!
  • Helps with SEO keywords. The words that become part of your controlled message will become your keywords. Throughout your promotions, social media, and website, you’ll use similar words regularly. In fact, you’ll become known for them. Then Google, Yahoo, Bing will love sending people to your website as they look for the controlled solution or goal that’s associated with your ministries.
  • Helps build your ministries. This desired thread will drive your ministries. Perhaps some of your current ministries need to go away as you build events and opportunities to build the benefit that you’ve been controlling. So what you’re telling your congregation is the authentic reality of why they love your church.

Go ahead, try it! Start suggesting your reason in announcements, during sermons, or in promotions. Use language like: “Many of you attend because we have practical relationship guidance.” or “Many churches are complex in their teaching but you all know how much we work at giving you simple ideas that’ll change your week.”

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Mark MacDonald

Mark MacDonald

Mark MacDonald is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for and the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at and

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
— Dave
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
— Argaw Alemu
comment_post_ID); ?> Amen!!
— Scott Michael Whitley

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