Four Keys to Clear Visionary Communication

Below is a weekly series posting content from one of the most innovative content sources in the church world: SUMS Remix Book Summaries for church leaders. SUMS Remix takes a practical problem in the church and looks at it with three solutions; and each solution is taken from a different book. As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS provides 26 issues per year, delivered every other week to your inbox). 

>> Subscribe to SUMS Remix <<


 

Are you finding yourself on a ministry treadmill, where the busyness of ministry creates a progressively irreversible hurriedness in your life?

Today’s demands can choke out needed dialogue for tomorrow. When this occurs, your multiplied activity prevents you from living with a clearer vision of what should be.

If you find yourself in this situation, it’s time to call a timeout and evaluate the obstacles that keep you from focusing on visionary communication about God’s preferred future for your church.

In this issue of SUMS Remix you will find a solution to help you find this focus: Over-communicate vision clearly and consistently.

THE QUICK SUMMARY – The Advantage, Patrick Lencioni

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides.

Simply put, an organization is healthy when it is whole, consistent, and complete, when its management, operations, and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion, and provide an environment where star performers never want to leave.

Lencioni s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health complete with stories, tips, and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way, one that maximizes human potential and aligns the organization around a common set of principles. 

A SIMPLE SOLUTION

How do you as a leader communicate information to your teams? Are you regularly reminding your team of your organization’s mission, values, and strategies? Do these missions, values, and strategies drive the resulting work of your teams? Do your individual team leaders understand and apply these concepts well enough with their own teams to respond to any individual concerns?

The problem is that leaders confuse the mere transfer of information to an audience with the audience’s ability to understand, internalize, and embrace the message that is being communicated.

The only way for people to embrace a message is to hear it over a period of time, in a variety of different ways, and preferably from different people. That’s why great leaders see themselves as Chief Reminding Officers as much as anything else. Their two top priorities are to set the direction of the organization and then to ensure that people are reminded of it on a regular basis.

The reason most organizations fail to communicate to team members is not that they don’t know how to build an intranet site or write a blog or design a PowerPoint/Keynote presentation, but that they don’t achieve clarity around key messages and stick with them. The world is full of organizations where team members feel uninformed and in the dark even though they have access to more glossy newsletters, interactive Web sites, and overly produced team meetings than they need or want. What they don’t get is consistent, authentic, and relevant communication.

Patrick Lencioni, The Advantage

A NEXT STEP

In order for you to communicate with clarity, understand these four keys:

#1 Successful leadership requires more clarity work not less. The more you lead and the more God blesses your leadership, the more liable you are of losing clarity. Because success assaults clarity, you must never stop fighting the good fight. Engage your own clarity journey with courage and keep reading everything you can on the subject.

#2 Many leaders are in desperate need of a clarity system. With so many ways of looking at goals and planning, it is critically important to find an approach and process that works for you. Church Leaders across the country have found success in the Vision Frame.

 #3 Every approach to clarity should start with a “plane ride.” While all of the answers to your life’s clarity questions are organically related, they are also hierarchically structured. Clarity at every level must start with clarity at the top level – the 30,000-foot view from the plane. There are many ways of capturing this idea: synthesis before analysis, strategic precedes tactic, etc. To illustrate, a sense of overall direction must precede determining this year’s priorities, which must precede daily task creation. While everyone may intellectually know this, few practice it. Stop and develop a big-picture goal for the year, thinking in both qualitative (emotional) and quantitative (measurable) ways. Example: By the end of next year, 20% more people will be “elbow deep” in each other’s lives in small groups.

#4 Most leaders have not spent enough time in the plane for themselves or the organizations they lead. As a result, all of the lower level questions (goals, priorities, plans, roles, structure, systems, daily tasks, etc.) are, at best, more difficult to answer. At worst, the answers are shaped by the misdirected forces of pet agendas, feelings, and status quo protection and turf wars. Leaders consistently move toward tactics and execution without clarity first. Clarity isn’t everything but it changes everything.

So how do you know whether you have spent enough time in the plane? The clarity system we use at Auxano makes it easy to know. Basically you answer five “plane ride” questions in a clear, concise, and compelling way before moving on, and therefore “framing” all other planning work. You can download a visual summary of the Vision Frame as the Five Irreducible Questions of Leadership here.

When you find yourself on a ministry treadmill, constantly in motion but going nowhere, step off and learn how to connect with your team and organization with clarity by over-communicating vision clearly and consistently.

To learn more about visionary communication, start a conversation with the Auxano team today.

Taken from SUMS Remix 28-1, published November 2015.


>> Subscribe to SUMS Remix <<

Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 

Clarity Process

Three effective ways to start moving toward clarity right now.