Multisite Church Website Approach 3: Campus Select Option

We conclude our series on Multisite Church Websites with the most common approach of the three, the Universal Website with a campus select option.

One of the most well-known examples of this approach comes from The Village Church in Flower Mound, TX. Let’s jump right in, shall we?

Here’s how you’re greeted the first time you visit the church’s website:

Before you go any further into the site, you’re asked to pick a default campus. This approach works best if you identify clearly where the various campuses are located, as The Village Church has done.

f someone is visiting the site for the first time, they may know nothing about your church and simply want to find the location that’s closest to them. This approach helps them do that immediately and then tailors the web experience for them moving forward.

After you pick a location for The Village Church, your browser automatically remembers your choice each time you come back. If you need to change campuses, you can. Just use the campus selector at the top.

The biggest benefit to this approach is clearly identifying your site locations and asking you user to self-identify with one of them. Teams managing the website also benefit from keeping church branding uniform. Content is managed easier with this approach, as one person can push content to multiple sites.

Here are some other examples of churches using the Universal Website with campus select option:

Biltmore Baptist Church

As you hover over each location, it displays when services are held, what the physical location is, and a link to Google maps. In the case of the online campus, it displays a countdown timer that shows when the next service will go live. Very helpful.

Calvary Chapel Fort Lauderdale

Calvary Chapel Fort Lauderdale helps you to immediately identify what location is nearest/most relevant for you. The “Times & Campuses” tab is prominently displayed in the navigation.

Click on it and you get this beautiful mega nav drop down:

Once you’ve found the church nearest you, you can quickly get to know who is behind each location without having to leave the page.

Conclusion

Building an online presence for multisite churches takes considerable planning, resources, and attention. Coordinating communication efforts across locations, whether two or 20, means forming an organizational-wide strategy and sticking to it. Ministry can, and does, happen online. Help your multisite church accomplish goals by having the right online strategy in place.

This concludes the series. To read prior posts: Introduction; Part 1; Part 2.

Read more from Justin here.

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Justin Wise

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

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