How to Make the Most Out of Easter Attendance

It comes as no surprise to pastors and church leaders that Easter is a big – HUGE – attendance day, rivaled only by Christmas. And your Easter service is your first impression.

So we’ve compiled a quick dos-and-don’ts refresher list for your service and your new guests to help you plan one of your biggest days of the year to make the greatest impact on all the people God brings through your doors Easter Sunday … and beyond.

For your service …
Do recognize that excellence in an Easter service makes a difference. We need to do our very best to maximize their experience and exceed their expectations.

Don’t talk for ‘insiders.’ Talking about ‘the blood of the lamb’ and the crucifixion are all phrases we understand – but are completely foreign to a new person.

Don’t make your Easter service so different from your regular services. If a new person loved it, they aren’t really going to like next week. And worse, if they didn’t like it at all, they may not return.

Do make your first-time guests feel special. Put yourself in the shoes of a new person, starting in the parking lot all the way through the service.

Do make sure guests feel welcome as soon as they walk through your doors. Make them feel like you’ve been expecting them and that they belong.

Do welcome new guests during the service. That is, welcome them without calling them out using phrases like, ‘If you’re new to church this weekend, we’re just really glad you’re here.’

Do make sure the facilities and environment are welcoming for guests. Have a great signage to help people know where to go for kids, restrooms and the auditorium.

Do give them a reason to come back. Create an amazing guest experience for them at Easter and literally invite them to come back.

For your new guests …
Encourage everyone to visit your website. Create a simple QR code-based form where people can sign up for a digital copy of the message with a compelling reason to give you their email address.

Do present opportunities for generosity. Have online and mobile giving options – and broadcast them – to connect with your guests.

Do tell stories about life change. Highlight a Kingdom impact your church is making. Thank everyone for the generosity that made the story possible.

Do offer an easy path to engagement. Introduce them to a congregant that has a knack for making people feel immediately at home and comfortable.

Don’t offer too many ministry options. Give only two or three ideas for how to take the next step. Simple is always better.

Do perfect the child check-in experience. Make the process simple and painless so returning won’t feel as daunting the next time, especially for newcomers with children.

Do smile! Seriously. That’s it. Just … smile.

Do leverage technology. Your church management software (ChMS) should easily support almost every strategy listed here to help you maximize the encounters you’ll have with those not already connected to your church.

God has moved them to come to you this Easter – so make the most of their visit and move them to stay.

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comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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