Using Social Media to Make Change: What Pastors Can Learn from Arab Spring and Occupy Fall

Social media has started a revolution in how people connect, learn and communicate, and its effects cannot be undone.   – Brian Solis

In 2011, the world was introduced a powerful uprising in the Middle East that would later become known as the “Arab Spring.” Facebook, Twitter and YouTube served as the nervous system of shared repression and fed the rise against tyranny.

A few short months following the Arab Spring, the Occupy movement emerged to rally consumer discontent to protest against big businesses, corrupt financial industries, and rising unemployment.

While history books will pay credit to social networks for their role in aligning restlessness with revolt throughout the Arab Spring and Occupy movements, what’s important to not overlook or underestimate is the shared experiences and sentiment of people. It is people, not networks, who bring about transformation.

Leaders must demonstrate why their vision is important, and articulate how they will lead us toward something more substantial than we know today.

Most notably, social media is helping to facilitate real world revolutions by bringing together passionate people around social platforms to organize efforts and achieve desired outcomes.

And through each, the world learns the importance of Facebook, Twitter, YouTube and other emerging networks in our society. As the old saying goes, “we ain’t seen nothing yet.” Change is in the air and the ties that bind are formed through the relationships between people who share online connections, experiences, and real world aspirations.

Thought leader Brian Solis has written a manifesto for change, to bring about evolution or revolution for what it is you believe in, for what it is you wish to change in your world. This was written to spark your rallying cry. His intention was to help you unlock what it is you already possess, a vision to see things differently, the way they should be, and a heart to inspire those around you to bring your vision to life.

We are no longer bystanders. It’s time to take a stand. You are an activist for transformation. You are the change agent your organization or cause so desperately needs.

To help lead transformation and change, Solis has developed 10 steps through which a leader can become motivated and aligned with the new mission and vision.

Look in the mirror and you will see change staring back at you. And as they say, objects in the mirror are closer than they appear.

Download Brian’s manifesto on transformation here.


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Brian Solis

Brian Solis is principal at Altimeter Group, a research based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

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comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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