Using Social Media to Make Change: What Pastors Can Learn from Arab Spring and Occupy Fall

Social media has started a revolution in how people connect, learn and communicate, and its effects cannot be undone.   – Brian Solis

In 2011, the world was introduced a powerful uprising in the Middle East that would later become known as the “Arab Spring.” Facebook, Twitter and YouTube served as the nervous system of shared repression and fed the rise against tyranny.

A few short months following the Arab Spring, the Occupy movement emerged to rally consumer discontent to protest against big businesses, corrupt financial industries, and rising unemployment.

While history books will pay credit to social networks for their role in aligning restlessness with revolt throughout the Arab Spring and Occupy movements, what’s important to not overlook or underestimate is the shared experiences and sentiment of people. It is people, not networks, who bring about transformation.

Leaders must demonstrate why their vision is important, and articulate how they will lead us toward something more substantial than we know today.

Most notably, social media is helping to facilitate real world revolutions by bringing together passionate people around social platforms to organize efforts and achieve desired outcomes.

And through each, the world learns the importance of Facebook, Twitter, YouTube and other emerging networks in our society. As the old saying goes, “we ain’t seen nothing yet.” Change is in the air and the ties that bind are formed through the relationships between people who share online connections, experiences, and real world aspirations.

Thought leader Brian Solis has written a manifesto for change, to bring about evolution or revolution for what it is you believe in, for what it is you wish to change in your world. This was written to spark your rallying cry. His intention was to help you unlock what it is you already possess, a vision to see things differently, the way they should be, and a heart to inspire those around you to bring your vision to life.

We are no longer bystanders. It’s time to take a stand. You are an activist for transformation. You are the change agent your organization or cause so desperately needs.

To help lead transformation and change, Solis has developed 10 steps through which a leader can become motivated and aligned with the new mission and vision.

Look in the mirror and you will see change staring back at you. And as they say, objects in the mirror are closer than they appear.

Download Brian’s manifesto on transformation here.


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Brian Solis

Brian Solis is principal at Altimeter Group, a research based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
— Dave
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
— Argaw Alemu
comment_post_ID); ?> Amen!!
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