Taking Your Vision Public, Step 6: Talking Your Church’s Vision Daily

Drip, drip, drip. It’s constant and you can’t not think about it. I know, I know, it’s a double negative. But haven’t you experienced that when you hear a drip somewhere in your house? You become obsessed with finding the source of the drip. Usually I don’t like using illustrations that have a negative connotation, but the final step to taking vision public is to drip it daily, and this constant dripping is a great way to think about it.

Near the end of Church Unique, I describe your leaders as the engine of your vision.Without leaders that are aligned with (actions) and attuned to (emotions) the vision, you’re destined for failure. How do you keep your key leaders aligned and attuned over time? You’ve got to drip vision daily in your conversations and interactions.

Here are a few simple questions to see how well you drip the vision.

  • Have you drawn your strategy on the back of a napkin in a restaurant to explain it to someone in the last month?
  • Can all of your key staff and volunteer leaders recite your mission and talk about why it matters?
  • Have you spent time in the last month during a staff or leadership meeting to revisit your Vision Frame?


If you answered “no” to any of those questions, you need to do a better job of dripping vision daily. This is where  your Vision Frame language, tagline, and key messages can help. Start using this language all the time—in every meeting, during every conversation. This language should infiltrate and permeate your conversations, becoming a part of your normal vocabulary. By talking vision daily like this, your vision will start to become ingrained as a part of your culture rather than just some language you developed once to be framed and put on the wall.

Here are three practical suggestions for ways you can drip vision daily.

  1. In the next conversation you have with a key staff member or volunteer leader, work in at least 3 phrases from your Vision frame, tagline, or key messages.
  2. Add “Vision Frame Review” to your leadership meeting agenda for sometime in the next month and take 30 minutes to reflect together on one or two parts of the Vision Frame (I’d suggest reviewing your mission and your strategy).
  3. Consider using the Vision Deck as a tool in your regular meetings. It’s a tool we developed with 52 suggestions for ways you can better integrate your vision into your culture during normal meeting rhythms.


The main thing you need to do is start dripping vision daily right now…if you’re not already doing it. You’ve got to be intentional about doing this at the beginning, until you develop it as a habit. Soon, talking vision should become a natural part of your daily, weekly, and monthly rhythms.

If you keep these six steps in mind: fill the pool (by articulating your vision), boil it down (by developing your tagline), describe the water (by crafting key messages), tap into the thirst (by communicating the Big Why), break out the hose (by leveraging every medium), and drip, drip, drip (by talking vision daily), you’ll have vision-soaked communication that will move your church or organization toward being more effective for your mission. And that’s the goal, isn’t it?

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Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright

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