Taking Your Vision Public, Step 6: Talking Your Church’s Vision Daily

Drip, drip, drip. It’s constant and you can’t not think about it. I know, I know, it’s a double negative. But haven’t you experienced that when you hear a drip somewhere in your house? You become obsessed with finding the source of the drip. Usually I don’t like using illustrations that have a negative connotation, but the final step to taking vision public is to drip it daily, and this constant dripping is a great way to think about it.

Near the end of Church Unique, I describe your leaders as the engine of your vision.Without leaders that are aligned with (actions) and attuned to (emotions) the vision, you’re destined for failure. How do you keep your key leaders aligned and attuned over time? You’ve got to drip vision daily in your conversations and interactions.

Here are a few simple questions to see how well you drip the vision.

  • Have you drawn your strategy on the back of a napkin in a restaurant to explain it to someone in the last month?
  • Can all of your key staff and volunteer leaders recite your mission and talk about why it matters?
  • Have you spent time in the last month during a staff or leadership meeting to revisit your Vision Frame?


If you answered “no” to any of those questions, you need to do a better job of dripping vision daily. This is where  your Vision Frame language, tagline, and key messages can help. Start using this language all the time—in every meeting, during every conversation. This language should infiltrate and permeate your conversations, becoming a part of your normal vocabulary. By talking vision daily like this, your vision will start to become ingrained as a part of your culture rather than just some language you developed once to be framed and put on the wall.

Here are three practical suggestions for ways you can drip vision daily.

  1. In the next conversation you have with a key staff member or volunteer leader, work in at least 3 phrases from your Vision frame, tagline, or key messages.
  2. Add “Vision Frame Review” to your leadership meeting agenda for sometime in the next month and take 30 minutes to reflect together on one or two parts of the Vision Frame (I’d suggest reviewing your mission and your strategy).
  3. Consider using the Vision Deck as a tool in your regular meetings. It’s a tool we developed with 52 suggestions for ways you can better integrate your vision into your culture during normal meeting rhythms.


The main thing you need to do is start dripping vision daily right now…if you’re not already doing it. You’ve got to be intentional about doing this at the beginning, until you develop it as a habit. Soon, talking vision should become a natural part of your daily, weekly, and monthly rhythms.

If you keep these six steps in mind: fill the pool (by articulating your vision), boil it down (by developing your tagline), describe the water (by crafting key messages), tap into the thirst (by communicating the Big Why), break out the hose (by leveraging every medium), and drip, drip, drip (by talking vision daily), you’ll have vision-soaked communication that will move your church or organization toward being more effective for your mission. And that’s the goal, isn’t it?

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Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
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