The Top Ten Reasons to Advance Church Goals One Big Goal at a Time

Most church leaders never experience what it feels like to have one big goal for their entire church. (Unless of course they are raising funds in a traditional capital campaign.) Yet, to be a part of a church culture that sets and achieves big goals time and time again is as God honoring as much as it is exhilarating!

What do most churches do instead of having one big goal? Its pretty simple. They either have no clear and stated aspirations at all or they have too many goals in an overwhelming strategic plan or cumbersome dashboard. The sweet spot is a rare yet priceless in-between: one highly visible, broadly supported goal. At Auxano we call this a “missional milestone” and it usually is based on a time horizon of 6 to 12 months out.

One key to understanding the value of having one goal, is that you have one goal at a time. That is, you keep resetting the next big goal to advance the longer-term vision of your congregation. (Learn more about the different horizons of planning.)

So what are the top ten reasons to set church goals one at a time?

#1  One goal at a time focuses the attention of staff and leaders.

No goal = little focus. Too many goals = playing for different teams.

#2  One goal at a time creates greater energy among the congregation.

No goal = unactivated potential. Too many goals = depleted energy.

#3  One goal at a time directs everyone’s prayers as a concert of dependence on God.

No goal = random prayers. Too many goals = low likelihood of any goal-directed prayers at all.

#4  One goal at a time helps leaders think bigger about what God might be doing.

No goal = smaller thinking. Too many goals = fragmented thinking.

#5  One goal at time means we will set goals for disciple-making outcomes not just for raising money.

No goal = you only set goals when raising funds. Too many goals = people never see the importance of  disciple-making goals.

#6  One goal at a time generates a sense of momentum.

No goal = people define success any way they want. Too many goals = splintered momentum.

#7  One goal at a time helps us build toward bigger and bigger goals.

No goals = no “ramp” to bigger goals. Too many goals = each goal stays smaller.

#8  One goal at a time fosters healthy risk-taking.

No goal = no reason to risk. Too many goals = much lower risk threshold.

#9  One goal at a time connects people to the larger story of God’s redemptive history.

No goal = live in a smaller story.  Too many goals = disconnect people.

#10  One goal at a time demonstrates God-honoring unity.

No goal = missed opportunity to show people our “togetherness.” Too many goals = shows people our different agendas.

>> Read more from Will.

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

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