Why You Have to Care First, and the Most

It’s not the employees’ responsibility to care, it’s the leader’s job to give them a reason to care.

The wrong question leaders are asking is “Why don’t our employees care?” The reason is simple: Your people don’t care because you haven’t touched their heart. You haven’t given them purpose. You haven’t shared and demonstrated what it’s like to care.

When I first started in the Industry, I thought that they just don’t care like I do. At the time, I was probably right. The question I should have been asking myself was do I care for them like I do the business?

We as leaders need to ask specifically what do want our team to care about? Then we need to model that behavior. We need to talk about it every single day and most importantly we need to demonstrate it.

Core Values and Mission are the buzz words in business. But how often are they talked about in the office? Are they discussed every day? Are stories shared that embody the values and mission?

  1. Be clear on what you care about
  2. Talk about what you care about all the time
  3. Demonstrate what you care about to them and customers
  4. Listen to what your employees care about
  5. Help them with what they care about

If you want your team to care, you need to care about them.

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ABOUT THE AUTHOR

Jesse Cole

Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN and ESPN. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. The Savannah Bananas currently have sold out every game for two straight seasons and have a waiting list in the thousands for tickets. Jesse is an in-demand speaker and released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, “Whatever’s Normal, Do the Exact Opposite,” Cole launched the book with a World Book Tour….at Epcot. Cole’s greatest mentors are Bill Veeck, PT Barnum and Walt Disney. All three share a wall in his office on custom-made posters that display the words Innovation, Showmanship, and Vision.Cole believes to be successful you need to Stand Out and Be Different. He releases daily videos, blogs and articles on LinkedIn. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole is the Host of the Business Done Differently Podcast and has been featured on more than 100 podcasts including the Ziglar Show, StoryBrand with Donald Miller and NPR’s Only a Game.

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