Why You Have to Care First, and the Most

It’s not the employees’ responsibility to care, it’s the leader’s job to give them a reason to care.

The wrong question leaders are asking is “Why don’t our employees care?” The reason is simple: Your people don’t care because you haven’t touched their heart. You haven’t given them purpose. You haven’t shared and demonstrated what it’s like to care.

When I first started in the Industry, I thought that they just don’t care like I do. At the time, I was probably right. The question I should have been asking myself was do I care for them like I do the business?

We as leaders need to ask specifically what do want our team to care about? Then we need to model that behavior. We need to talk about it every single day and most importantly we need to demonstrate it.

Core Values and Mission are the buzz words in business. But how often are they talked about in the office? Are they discussed every day? Are stories shared that embody the values and mission?

  1. Be clear on what you care about
  2. Talk about what you care about all the time
  3. Demonstrate what you care about to them and customers
  4. Listen to what your employees care about
  5. Help them with what they care about

If you want your team to care, you need to care about them.

> Read more from Jesse.


 

Want to know more about Guest Experiences at your church? Let’s talk! Connect with an Auxano Navigator here.

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ABOUT THE AUTHOR

Jesse Cole

Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN and ESPN. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America. The Savannah Bananas currently have sold out every game for two straight seasons and have a waiting list in the thousands for tickets. Jesse is an in-demand speaker and released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, “Whatever’s Normal, Do the Exact Opposite,” Cole launched the book with a World Book Tour….at Epcot. Cole’s greatest mentors are Bill Veeck, PT Barnum and Walt Disney. All three share a wall in his office on custom-made posters that display the words Innovation, Showmanship, and Vision.Cole believes to be successful you need to Stand Out and Be Different. He releases daily videos, blogs and articles on LinkedIn. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole is the Host of the Business Done Differently Podcast and has been featured on more than 100 podcasts including the Ziglar Show, StoryBrand with Donald Miller and NPR’s Only a Game.

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comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 
comment_post_ID); ?> It is a good idea to to know how christians should be good leaders. Thanks
 
— Okello.moses
 
comment_post_ID); ?> I ask: “How long have you been coming here?” It’s works in every situation.
 
— Russell C
 

Clarity Process

Three effective ways to start moving toward clarity right now.

What a Baseball Game Can Teach Us About Church Welcoming

I dare you to read about the Savannah Banana success story and not smile…

…and by the way, you will learn some EXCELLENT Guest Experience tips along the way.

Recently, I turned to the Donald Miller “Building a Storybrand” podcast, and it only took about 20 seconds into the interview until I was captivated by the story of Jesse Cole and the Savannah Bananas.

In that short interview, and after about 1 minute on the website, I was hooked.

The story of Jesse Cole and the Savannah Bananas is only marginally about a baseball team. It’s really about the SHOW that goes on before, during, and after every game. Which has lead to a long sellout streak in the past, a waitlist in the thousands, and for the 2019 season – (at the time, six months away), a sellout.

I checked with some friends who live in Savannah, and it was true – the ENTIRE 2019 season is already sold out. That’s a 4,000 seat ball park for a summer college ball league. If you don’t know anything about baseball, that is literally the bottom of the totem pole. Fans aren’t coming to see a baseball game…

…they’re coming for the experience.

How can you translate that into the Guest Experience at your location?

A few articles from Jesse to pump you up:

His book, Find Your Yellow Tux, has amazing stories about the experience at a Savanna Bananas game. You  go to the website, scroll down, and download a free copy of “Secrets of the Yellow Tux Playbook.”

Better yet, watch this video.

You’ll be hooked, too, and want to learn more about how you can make your Guest Experience STAND OUT.

> Read more from Bob.


 

Want to know more about Guest Experiences at your church? Let’s talk! Connect with an Auxano Navigator here.

Download PDF

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| What is MyVisionRoom? > | Back to Execution >

ABOUT THE AUTHOR

Bob Adams

Bob Adams

Bob is an absolute fanatic about Guest Experiences, growing up watching his father serve customers at the gas station he built and operated for 44 years. Bob is continually connecting with corporate leaders in the customer experience world, learning and then translating practices for ChurchWorld. He writes, speaks, and consults on the topic frequently. Vocationally, Bob has a dual role at Auxano, a clarity first consulting firm serving the church. As Vision Room Curator and Digital Engagement Leader he researches, edits, writes and publishes online content. As Guest Experience Navigator, he leverages his passion, providing Guest Perspective Evaluations and Guest Experience Blueprints. Bob and his wife Anita have been married for 39 years. They have 4 children, 3 daughters-in-law, 1 son-in-law, and 4 grandchildren.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 
comment_post_ID); ?> It is a good idea to to know how christians should be good leaders. Thanks
 
— Okello.moses
 
comment_post_ID); ?> I ask: “How long have you been coming here?” It’s works in every situation.
 
— Russell C
 

Clarity Process

Three effective ways to start moving toward clarity right now.