4. Elimination: What part could we take out to make it simpler?
Software designers who are truly innovative ask this question. Steve Case, who founded AOL, says we always overestimate the amount of complexity people will put up with. So at Saddleback, we ask what we can take out to make things simpler. When I moved here to South Orange County in 1980, I was 25 years old. I was starting a church in a place where land was going for a million dollars an acre. I knew I’d need 50 acres someday, but until then, we eliminated our need for a building. We went 15 years and grew to more than 15,000 in attendance without a building. We used four different high schools, camps, banks, parks and tents. In the first 13 years of Saddleback Church, we used 89 different facilities in Orange County. We became one of the largest churches in America before we ever had a building.
5. Reconstitution: What has died, but we could bring it back to life in a new form?
Ask yourself, “What worked twenty years ago and died?” What great idea from the past could you bring back, but in a new format? For 2,000 years the Christian church has done systematic training. Catholics called it catechism. But a few years back, it had pretty much died. We reformatted systematic training for the Internet age, and we’ve had thousands go through it.
6. Rejuvenation: How could we change the purpose or motivation for doing it?
Sometimes changing the how and why makes all the difference. There are probably 1 billion health plans in America. So why did we start emphasizing biblical health through the Daniel Plan? We knew that for people to fulfill their God-given destiny, they needed to be healthy. We helped people change their motivation for both losing weight and exercising, and we changed the delivery system by having small groups work together to encourage one another to get healthy. Listen to this: In 2011, the Saddleback Church family lost an average of 4,000 pounds a day! Why? We provided a new motivation and created a new delivery system for dieting.
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