Does Your Church Have a Content Strategy for Its Website?

Creating awareness for local churches becomes increasingly difficult as more time demands are made on faith community members.

When a user goes to a church website to find information on programs, services, or to find directions, you have 7-30 seconds to keep their attention. If people can’t find what they need, they will go elsewhere. A cluttered website is not only irritating, it could be sending potential church members away in frustration.

Increase the effectiveness of your church website with a content strategy.

We interviewed dozens of ministry leaders and church communications professionals for our latest report, “Effective Church Content Strategies.” We wanted to show you what can happen in the life of a local church when their website is organized. A clear process emerges that savvy church leaders use to accomplish organizational and ministry goals. Conversely, this white paper will show you what happens when churches do not have a content governance in place for their online presence. (Hint: words like “painful,” “messy,” and “frustrating” sum it up!)

Learn how to assess the content that is already on your church website.

Melissa Therrien of Eagle Brook Church shares the story of when the staff went through a content auditing process. Each page on the website was sifted through with a fine-tooth comb, asking questions like:

  1. Does this content accomplish our goal to reach people for Christ?
  2. Does this help people who are wanting to find out about our church find what they need?
  3. Do we know what our call to action is?

Does the content on your church website have this level of clarity and purpose? If not, you’ll learn how to start the content strategy process for your church.

Additionally, you’ll learn how to make your online content readable, understandable, findable, and actionable. Put simply, your church website will work for the user, not against it.

There’s a quote from the report that sums things up nicely: If your church can not be Googled, it does not exist. The church website is the new front door to the organization. Make sure when users come knocking, they find you standing with the door open, saying, “we’ve been waiting for you…Come on in.”

 Go here to download the report.
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Justin Wise

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comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
 
— Ken
 

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