Mile 2 Means Absolutely Nothing Without Mile 1

A challenge for communicators is to continually tackle the work we do, regardless of how fun and exciting it is. Sometimes, it’s downright boring. This five-part series tackles boring vs. fun in church communication.

As creatives in ministry, we have fun jobs. We get to come up with and work on the new and next cool thing at our church. But unfortunately, with all the fun comes a lot of boring. I love this quote about photography: “It is 10% creativity and 90% moving furniture.” I think that principle applies to all types of creative endeavors.

We all deal with the tension between the fun and the boring. We all want to work on the fun stuff—developing a new campaign, researching the latest technology, planning the latest strategy, being part of the team working on the new Easter special, etc. But all that comes with the equivalent portion of the boring (paperwork, budget, procedures, follow-ups, etc.) in communication (proofing, updating, maintaining, archiving, documentation, etc.).

Here’s the most important thing I’ve learned in my 25+ years of work life regarding this constant tension: Mile two means absolutely nothing without mile one.

Read the rest of Kelvin’s post here.

Read Part 2 here.

Read more from Kelvin here.

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comment_post_ID); ?> Christinah Facing the dilema in church planting has just given me sleepless nights with headache in this small town in Swaziland Southern Africa. The model we used is not working. People around are shunning our services. I do not feel like quitting, but some of my team members are discouraged now.
 
— Tau Kutloano Christinah
 
comment_post_ID); ?> I have found out more. I guess it's all about backing? ReNew doesn't have that. We are a mission church, in a small downtown area. We are a wonderful church though. I guess we also needed everyone to attend and possibly be of service all the time. If I could have it all over to again, I'd participate more, open my mouth more,....IDK, I still am holding onto God's intervention somehow. We have until Sept. 30th.
 
— Linda Speaks
 
comment_post_ID); ?> We are experiencing our church closing at the end of the month. We are all heart broken and agree that this is the best church family we've ever had. I personally can say I am not used to my attendance weekly being so important. I have never been to a start up church. We needed 3 things, an associate pastor, everyone's involvement and money. I cannot believe that the best church for so many people is closing. Being g a forever optimist, I can't help but think God will intervene somehow.
 
— Linda
 

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