Rewriting the 10 Myths of Creativity

If we want to be more creative, if we want our organizations to be more innovative, then we have to learn from organizations and individuals who are rewriting the myths of creativity.

David Burkus, professor of management at Oral Roberts University and a researcher on leadership, innovation, and strategy, has conducted studies into how individuals and organizations approach the creative process,

The research by Burkus found ten myths widespread in the modern world relating to creativity and innovation. These are myths in the traditional sense: they’re based on observing something seemingly unexplainable, and then crafting a logically sound (but faulty) explanation. These myths were prevalent almost everywhere Burkus looked—everywhere except in the most innovative companies and people.

The Ten Myths of Creativity

  • The Eureka Myth
  • The Breed Myth
  • The Originality Myth
  • The Expert Myth
  • The Incentive Myth
  • The Lone Creator Myth
  • The Brainstorming Myth
  • The Cohesive Myth
  • The Constraints Myth
  • The Mousetrap Myth

The truth is that all new ideas are built from combing older ideas. The novelty comes from the combination or application, not the idea itself.

But many of these myths of creativity are plainly false. They aren’t supported by research or history, and in some cases what Burkus found about creative efforts directly contradicts the myths we choose to believe. Any model or method for creativity based on the mythology will offer little help in making us more creative.

If you want to develop more creative individuals and build more innovative organization, then it’s time to question existing models.

It’s time to rewrite the myths of creativity.

>> Download Rewriting the Ten Myths of Creativity here.


Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Leadership >



Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

See more articles by >


What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

Clarity Process

Three effective ways to start moving toward clarity right now.