Building a Better Easter Welcome

Easter services are among the most important events at your church each year. You not only celebrate the resurrection of Christ, but you also have one of the best opportunities all year to reach new people.

In chapter 14 of The Purpose Driven Church, I shared some ideas on how you can improve the guest experience at your church. With Easter coming up, I’ve put together this checklist to help you prepare for the big day.

Now is the time to get started!

  • Include a map of your church on all advertising. A small map can provide clarity, especially if mapping apps can’t locate your church accurately.
  • Create a system to give guests the best parking spots. At Saddleback, we have a sign at our property entrance encouraging guests to turn on their headlights if they want a reserved parking spot. Then our parking team directs them to spots near the worship center.
  • Make sure you have clear signage. Show people how to find the most important places on your campus, including restrooms, information tables, coffee/snacks, kids ministry, and student ministry.
  • Prepare greeters to welcome your guests. The first people your guests see on your campus ought to smile and welcome them warmly. If you already have an established greeter ministry, remind your greeters of the importance of their role on Easter.
  • Offer children’s programming simultaneously with each service. Guests generally don’t want to deal with wiggly kids (either theirs or anyone else’s) during the service.
  • Ensure your building is sufficiently bright. Most church buildings are too dark. Brighten up your environment and watch your service come to life.
  • Set up an info table. Give name badges to these volunteers so your guests know where to go with their questions. Try to anticipate the most common questions guests might have. (Where are the restrooms? Where do I take my child? How do I get into a small group?) It’s also helpful to have basic information available in printed form for guests to take with them to review later. If you already have an info table, make sure it is well stocked and ready to go.
  • Allow guests to remain anonymous. Avoid doing anything that makes them stand out.
  • Pass out welcome cards or bulletins to everyone. When everyone gets a card, guests aren’t singled out.
  • Provide some refreshments. Food relaxes people. Almost everyone loves a donut, but also offer some healthy (or semi-healthy) options. If you can’t get food, at least try to provide coffee.
  • Have recorded music playing when people get inside the building. Music puts people at ease. We’ve noticed that the louder the background music is, the more animated people are when they talk.
  • Begin and/or end your service by asking attendees to greet one another. It’s a great way to help guests feel like they belong.
  • Print out a simple order of service. When possible, use straightforward, non-religious terms that people understand even if they’ve never been to church.
  • Look for ways to save time during the service. Most of your guests have short attention spans. Have the components of your Easter service written down for your team, with an expected time for each element. Trim that time as much as you can.
  • Keep your public prayers short. Unchurched people can’t handle long prayers. Their minds wander.
  • Structure your music for IMPACT. We try to follow this flow for our worship music.
    • Inspire Movement: An upbeat song that makes you want to clap or stomp your feet.
    • Praise: Joyful songs about God.
    • Adoration: More meditative, intimate songs sung to God.
    • Commitment: A song that gives people an opportunity to affirm or reaffirm a commitment to God (usually in the first person).
    • Tie it all together: Another short, upbeat song to end the service.

MAKING IT PERSONAL

Print this checklist out and talk about it with your team. What’s missing?

Call three to five guests to your church from the last six months, and ask about their impressions—both positive and negative. If you leave a message, follow up with an email to ask for their feedback. Take what you’ve learned and let that influence your plans for Easter.

There’s a lot on this list, which will be even longer if you and your team include additional items! You may not be able to address all of these issues. Which issues are critical for your church? In what ways is God calling you to prepare?

> Read more from Rick Warren.


 

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ABOUT THE AUTHOR

Rick Warren

Rick Warren

Rick Warren is the founding pastor of Saddleback Church in Lake Forest, Calif., one of America's largest and most influential churches. Rick is author of the New York Times bestseller The Purpose Driven Life. His book, The Purpose Driven Church, was named one of the 100 Christian books that changed the 20th century. He is also founder of Pastors.com, a global Internet community for pastors.

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— Bolstering your Leadership Armoury-Part 2- Leadership series – Toyer M–All things testing
 
comment_post_ID); ?> good article. Where I would take exception in the seeming negativity to plant a church more organically/biblically through missional communities due to the slowness of growth. I think that's the problem with church planting in the US today is that speed of numerical growth has taken priority over true and authentic spiritual growth
 
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comment_post_ID); ?> Thanks Thom, You’re exactly correct. Now how about some solutions when confronted by one of these wayward actors?
 
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4 Easter Promotion Hacks to Drive Attendance

We are just a few weeks away from Easter! This is one of those days in the calendar when people are willing to invite their family and friends to attend your church with them.

This year we are adding some new components to our communication plan with our people. We’re still doing direct mail, in service announcements, invite cards, PR push, social media, and text messaging but these are newer items that I think we’re going to get some more traction out of. I’m looking forward to seeing these new tools in our approach help us reach more people this year!

  • Daylight Saving Reminder Card // On March 3rd we’re going to have 4×6 cards inserted into every program that will remind people to “turn their clocks forward” the following weekend … on the back of each of those cards is a “save the date” reminder that Easter Sunday is on March 31st.  This card will ask them to be thinking about who they will be inviting this year.
  • More Radio! // Yesterday we launched a weekly 30 minute radio program. (I know … welcome to 1960s ministry!)  Our data tells us that radio has been incredibly effective in attracting first time guests to our church.  So we are deciding to do more of it this year. [Listen to the first episode.] The cost per minute of radio time is incredibly low. For the month of March we will not only be running our normal teaching production but accompanying that with lots of encouragement to attend our services with some family and friends. How can you use “old media” to connect people to your church? 
  • Digital Tools Galore // For these “big days” we generate a wide variety of digital invite tools for people. If our people change their facebook profile image to something we provide it generates conversation with their friends. For this Easter we’re going to max out the varieties of these pieces. We want to make content that is easily sharable on whatever social platform our people prefer!
  • Impact Testimonies // The four weeks leading up to Easter we’re going to feature “impact testimonies” on our facebook page.  These will be short articles talking about how being involved in Liquid has made a positive impact on them.  These stories will also be accompanied by photos of the people. Although there isn’t a direct correlation between this content and “please invite your friends to Easter” … it does remind people that good things happen when people connect with our church.

What are you doing this year to help get the word out about your Easter services?  I’d love to hear about it! We’re always looking for great ideas to help us communicate with our people.

Read more from Rich here.

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ABOUT THE AUTHOR

Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> […] source: https://www.visionroom.com/leadership-and-the-power-of-listening/ […]
 
— Bolstering your Leadership Armoury-Part 2- Leadership series – Toyer M–All things testing
 
comment_post_ID); ?> good article. Where I would take exception in the seeming negativity to plant a church more organically/biblically through missional communities due to the slowness of growth. I think that's the problem with church planting in the US today is that speed of numerical growth has taken priority over true and authentic spiritual growth
 
— evansavage1
 
comment_post_ID); ?> Thanks Thom, You’re exactly correct. Now how about some solutions when confronted by one of these wayward actors?
 
— Mike
 

Clarity Process

Three effective ways to start moving toward clarity right now.