Make Your Sunday Bulletin Simple AND Effective

How many announcements should you include in your church bulletin?

Pretty much… none.

My philosophy about church bulletins (i.e. worship folders, programs, brochures, handouts, etc.) has changed a lot over the years. A decade and a half ago, I wanted it to be as large and stuffed with information as possible. It was my way of thinking bigger than our church was at the time.

Now, I want our weekly bulletin to be as small as possible, with as few announcements as possible. In fact, here’s a photo of our current bulletin.

Bulletin161009

 

That’s it. NO actual “announcements” are included. At least, not the kind you’d normally think of. We print this on an 8.5″ x 11″ sheet of card stock, both sides, cut them in half, and hand them out. It’s a single half-sheet, sturdy enough to take notes on. And, we print one bulletin per sermon series and only change it during the series if something drastically changes and needs to be communicated.

Why is it so slim on information?

It’s all about who it’s for!

We print a Sunday bulletin with one person in mind – the guest. We want our guests to know that they belong, that we have next steps for them, that we don’t want their money and that we want them to know what to expect.

The weekend bulletin is really just an excuse to greet people with something printed. It offers the basic next steps, how to find out more, and how to stay in the loop.

We’re also very aware that every announcement is a “signal” that gets sent to the minds of those who are reading or listening. Our minds only have room for so many signals. So if you want people to remember two or three things, in particular, don’t tell them to remember five or eight or thirty things.

In fact, if you’ll notice, every piece of information in the bulletin actually has a short hyperlink that leads to an information page online that is mobile-friendly. Sometimes, that short link forwards to a Facebook Event so people can RSVP and share. Sometimes, it leads to a page of our website dedicated to a certain ministry. But our goal is to get people to engage with us online, beyond Sunday, so that we can communicate throughout the week with everyone.

So where do we announce stuff?

Here’s how we see it.

There are announcements that everyone needs to hear, and those are included in the bulletin, which everyone gets. Then, there are announcements only pertinent to regular attenders, which we communicate through various other means, including:

  • Our email list.
  • Our open Facebook group (not our main Facebook page).
  • Our mobile app (including one push notification per week).
  • Our website, especially the events page and the blog.
  • Some slides that cycle as people are coming in.
  • Our various Facebook “sub”-pages (men, women, students, kids, etc.).
  • Word-of-mouth, especially through small groups.

Does it work?

Not perfectly. Sometimes, someone is unaware of something happening. But we rarely hear about it. We’ve spent a long time creating a culture where people don’t expect to be spoon-fed and taken by the hand and personally led through every event.

We’re always learning and tweaking. I may have to scrap this blog post a few months from now when we flip our strategy on its head. But for now, we’re confident that growth is happening because we’re able to communicate the big signals to the many and the smaller signals to the few.


Learn more about effective communication with your Sunday bulletin by connecting with an Auxano Navigator.


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ABOUT THE AUTHOR

Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

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COMMENTS

What say you? Leave a comment!

VRcurator — 12/13/17 6:23 am

Sorry, the author of this content has removed the links at the original source!

Steve Elliott — 12/11/17 10:44 pm

The hypertext link is broken for the pdf download - can it be fixed? Thanks!

Recent Comments
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

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