Make Your Sunday Bulletin Simple AND Effective

How many announcements should you include in your church bulletin?

Pretty much… none.

My philosophy about church bulletins (i.e. worship folders, programs, brochures, handouts, etc.) has changed a lot over the years. A decade and a half ago, I wanted it to be as large and stuffed with information as possible. It was my way of thinking bigger than our church was at the time.

Now, I want our weekly bulletin to be as small as possible, with as few announcements as possible. In fact, here’s a photo of our current bulletin.

Bulletin161009

 

That’s it. NO actual “announcements” are included. At least, not the kind you’d normally think of. We print this on an 8.5″ x 11″ sheet of card stock, both sides, cut them in half, and hand them out. It’s a single half-sheet, sturdy enough to take notes on. And, we print one bulletin per sermon series and only change it during the series if something drastically changes and needs to be communicated.

Why is it so slim on information?

It’s all about who it’s for!

We print a Sunday bulletin with one person in mind – the guest. We want our guests to know that they belong, that we have next steps for them, that we don’t want their money and that we want them to know what to expect.

The weekend bulletin is really just an excuse to greet people with something printed. It offers the basic next steps, how to find out more, and how to stay in the loop.

We’re also very aware that every announcement is a “signal” that gets sent to the minds of those who are reading or listening. Our minds only have room for so many signals. So if you want people to remember two or three things, in particular, don’t tell them to remember five or eight or thirty things.

In fact, if you’ll notice, every piece of information in the bulletin actually has a short hyperlink that leads to an information page online that is mobile-friendly. Sometimes, that short link forwards to a Facebook Event so people can RSVP and share. Sometimes, it leads to a page of our website dedicated to a certain ministry. But our goal is to get people to engage with us online, beyond Sunday, so that we can communicate throughout the week with everyone.

So where do we announce stuff?

Here’s how we see it.

There are announcements that everyone needs to hear, and those are included in the bulletin, which everyone gets. Then, there are announcements only pertinent to regular attenders, which we communicate through various other means, including:

  • Our email list.
  • Our open Facebook group (not our main Facebook page).
  • Our mobile app (including one push notification per week).
  • Our website, especially the events page and the blog.
  • Some slides that cycle as people are coming in.
  • Our various Facebook “sub”-pages (men, women, students, kids, etc.).
  • Word-of-mouth, especially through small groups.

Does it work?

Not perfectly. Sometimes, someone is unaware of something happening. But we rarely hear about it. We’ve spent a long time creating a culture where people don’t expect to be spoon-fed and taken by the hand and personally led through every event.

We’re always learning and tweaking. I may have to scrap this blog post a few months from now when we flip our strategy on its head. But for now, we’re confident that growth is happening because we’re able to communicate the big signals to the many and the smaller signals to the few.


Learn more about effective communication with your Sunday bulletin by connecting with an Auxano Navigator.


> Read more from Brandon.

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ABOUT THE AUTHOR

Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

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COMMENTS

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VRcurator — 12/13/17 6:23 am

Sorry, the author of this content has removed the links at the original source!

Steve Elliott — 12/11/17 10:44 pm

The hypertext link is broken for the pdf download - can it be fixed? Thanks!

Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Three Ways to Lose Your Leadership Creds

The most important characteristic in effective communication and effective leadership is credibility. Incredible passion cannot overcome a lack of credibility. Sound logic, as important as it is, will not compensate for a lack of credibility. Just as people are unable to follow a leader they cannot believe or trust, a message will not be heard when it is delivered by someone who lacks credibility. Here are three ways communicators lose credibility:

1. Not telling the truth

As a kid, you likely heard the fable of “the boy who cried wolf.” The young boy lied multiple times about being in danger from a wolf. Because he did not tell the truth, people assumed the third time he yelled, “Wolf!” was a lie too. When communicators and leaders don’t consistently tell the truth, people don’t believe them even when the message is true.

2. Constant expressions of anger

Anger can grab attention, and righteous anger can be endearing, as people respect a communicator who is passionate about a wrong that should be made right. But fits of rage expressed against anything and everything reveal the person is bitter, angry, and lacking self-control. Warren Wiersbe said, “Love without truth is hypocrisy, and truth without love is brutality.” Effective communicators speak the truth, but they speak the truth in love.

3. Inconsistency between character and message

A lack of integrity in a communicator distracts from important messages that are being communicated. In the book Small Data, business consultant Martin Lindstrom writes about the demise of the “LiveStrong” bracelets that, at one time, were commonplace:

Up until a few years ago, whenever I gave speeches I asked audience members if anyone was wearing a yellow LiveStrong bracelet… Invariably two dozen or so audience members would raise their hands. Why do you wear it, I asked? Most told me they wore the LiveStrong bracelet to show their support for the fight against cancer. Today, in the wake of Lance Armstrong’s doping controversy, almost no one would want be seen wearing a LiveStrong bracelet. Still, when I asked audience members why they stopped wearing the bracelet—did this mean they no longer believed in fighting cancer?—most admitted they began wearing the bracelet to stand out, to inspire a conversation and even to show their superior moral status.

The important issue of fighting and researching cures for cancer has not become less important, but this particular message lost traction because of a loss of credibility that stemmed from inconsistency between words and actions. Someone who is found guilty of doping is not someone who is seen as a credible messenger for health.

The single most effective way to ensure your message is not heard is to lack credibility. Effective communicators and effective leaders know this and fiercely guard their character and integrity.

Read more from Eric.


Want to learn more about being an effective communicator?

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ABOUT THE AUTHOR

Eric Geiger

Eric Geiger serves as the Vice President of the Church Resource Division at LifeWay Christian Resources. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

Clarity Process

Three effective ways to start moving toward clarity right now.