In the book, “Create Distinction,” I examine the aspect of “copycat competition” extensively — however, here’s just a thought for today:
If your approach — organizationally or individually — is based on imitating the competition, then you’ve got two big problems:
- If you successfully imitate them, the best you can hope for is second place in the market.
- You will be bound by their success and level of innovation, because you aren’t focusing on creating your own.
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