Two Big Problems with Copying Your “Competition”

Are you copying your competition?

In the book, “Create Distinction,” I examine the aspect of “copycat competition” extensively — however, here’s just a thought for today:

If your approach — organizationally or individually — is based on imitating the competition, then you’ve got two big problems:

  1. If you successfully imitate them, the best you can hope for is second place in the market.
  2. You will be bound by their success and level of innovation, because you aren’t focusing on creating your own.

BE DISTINCT!

> Read more from Scott.


Learn more about understanding your unique identity from Auxano.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Execution >

ABOUT THE AUTHOR

Scott McKain

Scott McKain

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” His keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations. Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Great article. Thanks. Love this emphasis.
 
— dmmsfrontiermissions
 
comment_post_ID); ?> Thanks, this is interesting and helps the preacher to navigate and plan is goals and objectives during difficult seasons and changing times
 
— Paul B Thomas (@Pentecostaltv)
 
comment_post_ID); ?> Christinah Facing the dilema in church planting has just given me sleepless nights with headache in this small town in Swaziland Southern Africa. The model we used is not working. People around are shunning our services. I do not feel like quitting, but some of my team members are discouraged now.
 
— Tau Kutloano Christinah
 

Clarity Process

Three effective ways to start moving toward clarity right now.