Using Repetition to Reiterate What’s Important

A CEO of a large start-up recently made this comment:

I used to assume everyone on the team knew the grand vision, but an informal survey revealed the opposite. New employees had no idea what we were aiming for in the long term…”

Clearly, he felt he was falling short of his leadership responsibility to clearly articulate goals.

It left me thinking: in my efforts not to be too repetitive, am I failing to communicate effectively? Sure, we have a major team offsite that covers long-term strategy once per year. But in every other meeting, I am focused on goals for the month and other team issues. Our roadmap is accessible to the entire team, and I’ve worked with at least half of these folks for many years. I always assume the team knows where we are headed.

It’s becoming more clear to me: Effective leaders (and brands) repeat themselves to the point where they can barely stand to hear themselves any more. When it comes to setting strategy, they make a few simple points multiple times. And they compromise on “new messaging” to reiterate what is most important.

 

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Scott Belsky

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comment_post_ID); ?> Thanks, this is interesting and helps the preacher to navigate and plan is goals and objectives during difficult seasons and changing times
 
— Paul B Thomas (@Pentecostaltv)
 
comment_post_ID); ?> Christinah Facing the dilema in church planting has just given me sleepless nights with headache in this small town in Swaziland Southern Africa. The model we used is not working. People around are shunning our services. I do not feel like quitting, but some of my team members are discouraged now.
 
— Tau Kutloano Christinah
 
comment_post_ID); ?> I have found out more. I guess it's all about backing? ReNew doesn't have that. We are a mission church, in a small downtown area. We are a wonderful church though. I guess we also needed everyone to attend and possibly be of service all the time. If I could have it all over to again, I'd participate more, open my mouth more,....IDK, I still am holding onto God's intervention somehow. We have until Sept. 30th.
 
— Linda Speaks
 

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