Using Repetition to Reiterate What’s Important

A CEO of a large start-up recently made this comment:

I used to assume everyone on the team knew the grand vision, but an informal survey revealed the opposite. New employees had no idea what we were aiming for in the long term…”

Clearly, he felt he was falling short of his leadership responsibility to clearly articulate goals.

It left me thinking: in my efforts not to be too repetitive, am I failing to communicate effectively? Sure, we have a major team offsite that covers long-term strategy once per year. But in every other meeting, I am focused on goals for the month and other team issues. Our roadmap is accessible to the entire team, and I’ve worked with at least half of these folks for many years. I always assume the team knows where we are headed.

It’s becoming more clear to me: Effective leaders (and brands) repeat themselves to the point where they can barely stand to hear themselves any more. When it comes to setting strategy, they make a few simple points multiple times. And they compromise on “new messaging” to reiterate what is most important.

 

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Scott Belsky

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comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
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comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
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comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
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