How Vision, Alignment, and Generosity Became One Church’s Future

About two years ago we received contact from Church at The Mall in Lakeland, FL. They had just launched an initiative with seven missional components. These action items were big, really big. The intent was to propel an already active church with a miraculous story into a bold new future. Of course, these seven missional objectives needed to be funded. Naturally, a three-year capital campaign would be the solution. HOLD ON! What if vision, alignment, and generosity could be the solution for their new future?

Here are the seven missional objectives, our approach, and some of the results we’ve seen less than two years into the work.

Missional Objectives:

  1. Raise $1million each year for missional causes while reducing church debt
  2. Maximize their outreach and efforts
  3. Advance and expand their media ministry
  4. Needs assessment for staff, space, finances, and times
  5. Launch a multi-site campus approach
  6. Develop a Center for Discipleship and Education
  7. Develop methodical and comprehensive life stage discipleship from cradle to college


  1. Create two one-day offerings immediately to take a huge leap forward with debt reduction and missions giving. Palm Sunday was utilized to catalyze those who were passionate about debt reduction. The entire offering that Sunday was deposited toward their debt. Then on Easter Sunday, Church at the Mall built bridge relationships with multiple non-profits in the community that aligned with the church vision. The entire offering was given away to impact the city. It was a bold step on many fronts. The staff and church leaders needed to decide how committed they were to the missional objectives. What would happen if they gave two complete offerings away at the beginning of the year? How would that impact ministry, even their jobs? Their unified faith would be more than rewarded.
  1. Clarify their Vision, create culture, and discipleship Measures. TheVision Framing process of Auxano was utilized to create the organizational engine and culture needed to accomplish the seven missional objectives. A repeated priority on prayer, fasting, and the anointed life would provide the fuel. This focus led to a clear articulation of a three-pronged Strategy. The Strategy would align ministries to work best together delivering the results of their Vision. This would require big conversations related to aligning programming, staff, calendar, facility, and resources. Good activity would not compete with visionary accomplishment.
  1. Develop a Generous Culture. When Vision is clear, resources are aligned, and results are measurable, it releases people. They knew where the church was headed, how they could grow, where they could live a big life, and confidence that their generosity was making a difference beyond themselves. We identified the different types of givers in their church from those who gave nothing to those living generously beyond a tithe. Each person was able to identify with a giving hero in the Bible that was relatable to their stage of life and financial situation. Curriculum was developed. A year-long growth path was revealed. Every person and family could find their way to grow a generous life for the sake of long term kingdom investment.


  • Total church indebtedness was reduced by 26% or $1,056,799.
  • Total church missions giving increased by 35% or $216,953.
  • Yearly undesignated giving increased 6% and this is not counting the special offerings taken on two consecutive Sundays.
  • General offerings increased by 12% prior to summer months, and this is not including the special offerings received.
  • Average gift per family increased 21% year to date. (Measured the first several months of three consecutive years)
  • Families or individuals giving digitally increased 19%.
  • The church was given a church facility in a neighboring town worth $1,700,000. A new campus was launched with hundreds in attendance.
  • Media is being maximized via new brand development, website, and app.
  • Discipleship Measures were created for all ages along with custom written curriculum.
  • Outreach is on a path to being maximized via new outreach Bible studies, online services, and a new television program.

Not too bad for less than two years of focused activity. Dream big, get focused, pray boldly, and enjoy the clarity.

To learn how this process could help your church, connect with an Auxano Navigator today.

> Read more from Todd.

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Todd McMichen

Todd McMichen has served for over 30 years in a variety of roles in the local church, doing everything from planting churches to lead pastor. While on staff he conducted two major capital campaigns helping to guide his local churches through sizable relocation projects. Those two churches alone raised over $35,000,000. Since 2000, Todd has been a well-established stewardship and generosity campaign coach, as well as a conference leader and speaker. Todd is a graduate of Palm Beach Atlantic College in West Palm Beach, FL and Southwestern Seminary in Ft. Worth, TX. He lives in Birmingham, AL with his wife Theresa, and their two kids, Riley and Breanna. You can contact Todd at or 205-223-7803.

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comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright
comment_post_ID); ?> "While I understand the intent behind this phrase" Expound please. What do you understand to be the intent behind that phrase?
— Ken

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