Why Communicating “The Why” Matters

Do you regularly tell stories of life-change or is it overwhelming to know where to begin?

To help see others see change, the leader must understand how to unlock the imagination. The very act of imagination is connected to faith. The author of Hebrews writes, “Now faith is the assurance of things hoped for and the conviction of things not seen” (Hebrews 11:1). When a leader articulates, or provokes, a follower’s imagination, he or she is serving both God and the individual by exercising the muscle of faith.

To be an inspiring communicator, start with WHY.

THE QUICK SUMMARY – Start with Why, by Simon Sinek

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

A SIMPLE SOLUTION

Walt Disney’s dream that we now know as Disneyland faced an immense problem: how do you get financial investors to back something that’s never been done before, and exists only in a few sketches?

Faced with this dilemma, Disney did what he was best at: he painted pictures with words:

The idea of Disneyland is a simple one. It will be a place for people to find happiness and knowledge. It will be a place for parents and children to spend pleasant times in one another’s company.

Disneyland will be based upon and dedicated to the ideals, the dreams, and hard facts that have created America. And it will be uniquely equipped to dramatize these dreams and facts and send them forth as a source of courage and inspiration to all the world.

Disneyland will be filled with the accomplishments, the joys and hopes of the world we live in. And it will remind us and show us how to make those wonders part of our lives.

(Walt Disney, An American Original, 246-247)

Disney’s simple but evocative language convinced the investors of a future they could not see – and the rest is history.

Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

Products and services with a clear sense of WHY give people a way to tell the outside world who they are and what they believe. Remember, people don’t buy WHAT you do, they buy WHY you do it. If an organization does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the organization does. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation.

WHAT: Every single organization on the planet knows WHAT they do. Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATS are easy to identify.

HOW: Some companies and people know HOW they do WHAT they do. HOWs are often given to explain how something is different or better. Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that’s all that is required. There is one missing detail:

WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean what is your purpose, cause or belief? WHY does your organization exist? WHY do you get out of bed every morning? And WHY should anyone care?

It all starts from the inside out. It all starts with WHY.

Simon Sinek, Start with Why

A NEXT STEP

There is a fine line between inspiration and manipulation. A leader can use powerful language, vivid images, and emotional pleas to his audience – and be a manipulative, power-hungry despot.

A leader can also use powerful language, vivid images, and emotional pleas to his audience – and be a visionary leader.

The difference is in the WHY. If people don’t believe in the WHY behind your vision, they won’t be motivated to help you deliver it.

To understand the WHY behind all sides of a situation, idea, or problem you are facing, take the WHY Train by answering the following questions:

  1. Who is the main actor in the situation or problem?
  2. What is the main concept, object, or action the main actor uses or performs?
  3. Where is the main actor located when performing or using the main concept, object, or action?
  4. When does the situation or problem occur?
  5. Describe each answer in more depth.
  6. Conclude by asking WHY to the answers you have given.

The result of this exercise will be a thorough and sequential description about a situation and the insightful reasoning behind each element.


Taken from SUMS Remix 29-1, published December 2015


This is part of a weekly series posting content from one of the most innovative content sources in the church world: SUMS Remix Book Summaries for church leaders. SUMS Remix takes a practical problem in the church and looks at it with three solutions; and each solution is taken from a different book. As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS provides 26 issues per year, delivered every other week to your inbox). 

Subscribe to SUMS Remix <<

Download PDF

Tags: ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

VRcurator

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company. He joined Auxano in 2012.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Seven Truths About Authentic Discipleship

One of the ways you know you’re making progress is that you stop having the same discussion over and over again.

If you’re discussing the same issues on your team or at home year after year, you’re probably stuck.

When it comes to much of the discussion around discipleship, I believe we’re getting it wrong in the church.

We’re stuck.

What if the popular understanding of discipleship is producing some of the ill health and even stagnation and decline we see all around us in the church?

And what if you could do something about it by rethinking what you mean by discipleship?

Different Day, Same Conversation

From my earliest days in ministry, I’ve had a conversation about discipleship that repeats itself again and again.

It goes like something like this:

Me: People need to reach out more and focus more of their time, energy and resources on evangelism.

Other person(s): That’s a great idea but what we really need to focus on is discipleship. There’s such an immaturity in Christians today that we need to focus on growing the ones we have first. And besides, evangelical churches are known for producing shallow, immature Christians.

Pretty compelling logic.

Unless, of course, it’s wrong.

Flabby Christians

I agree that often Christians in the West are immature. I agree our walk doesn’t always match our talk.

But I also think the average North American Christian is about 3000 bible verses overweight.

The way many leaders approach maturity is to assume that knowledge produces maturity. Since when?

It’s wonderful that people understand what they believe, but knowledge in and of itself is not a hallmark of Christian maturity. As Paul says, knowledge puffs up. Love, by contrast, builds up. And some of the most biblically literate people in Jesus day got by-passed as disciples.

The goal is not to know, but to do something with what you know.  I wrote more on why our definition of Christian maturity needs to change here.

7 Truths About Authentic Discipleship

Here are seven things I believe are true about biblical discipleship church leaders today should reclaim:

1.  Jesus Commanded Us To MakeDisciples, Not Be Disciples.

The way many Christian talk, you’d think Jesus told us to bedisciples. He commanded us to make disciples. The great commission is, at it’s heart, an outward movement.

Could it be that in the act of making disciples, we actually become more of who Christ designed us to be? It was in the act of sharing faith that thousands of early Christians were transformed into new creations.

I know personally I grow most and learn most when I am helping others. It gives me a place to apply what I’m learning and to take the focus off myself and place it on Christ and others, where it belongs.

2. Discipleship Is Simply Linked To Evangelism.

The thrust of all first century discipleship was to share Christ with the world he loves and died for (yes, Jesus really does love the world).

You can’t be a disciple without being an evangelist.

And for sure, the opposite is true. You can’t be an an evangelist without being a disciple. But somehow many many people would rather be disciples without being evangelists.

3. A Mark Of An Authentic Disciple Includes Getting It Wrong.

A common criticism of churches that draw in large numbers of outsiders and newer believers is that these new followers of Christ get it wrong as often as they get it right. They might not realize that reincarnation isn’t biblical or struggle to understand the faith they’re stepping into.

What if that’s a sign that their discipleship is authentic?

After all, Peter didn’t get it right most of the time when he was around Jesus. Many leaders in the early church needed correction. And even Paul would later confront Peter about his unwillingness to eat with Gentiles.  And yet Christ chose to build the early church on Peter and Paul. Imagine that.

4. A Morally Messy Church Is…Inevitable

One stinging criticism of churches that are reaching people is that many of their attenders don’t bear much resemblance to Jesus.

These new, immature Christians can be

  • swayed by powerful personalities
  • still be sexually active outside of marriage
  • have questionable business practices
  • end up in broken families
  • be too swayed by the culture
  • not know how to conduct themselves in worship
  • doubt core doctrines like the resurrection

If these issues remind you of why you so dislike growing churches or megachurches, just realize that I pulled every one of those problems out of 1 Corinthians. The church in Corinth struggled with every problem listed above and (I think) every problem growing churches today struggle with.

And last time I checked the church in Corinth was an authentic church Christ loved.

The fact that you have these problems may actually be a sign you’re making progress with the unchurched. You don’t want to leave them there, but when people really start engaging with Christ, tidy categories are hard to come by.

In fact the most morally ‘pure’ people of the first century (the Pharisees) were the very ones Jesus most often condemned. Go figure.

5. Maturity Takes Time And Is Not Linear

It would be great if there was instant maturity in faith and in life. But it never works that way.

You can’t expect a 3 year old to have the maturity of a 13 year old, or expect a 23 year old to have the maturity of a 43 year old. When you place expectations on people that they are just not able to bear, you crush or confuse them.

And yet we do that in the church all the time. People grow and mature over time. And our progress isn’t always as linear as a 101, 201, 301 progression would make it. In fact, I know some 23 year olds who are more mature than some 43 year olds.

Expose new Christians to the love of God and community, to great teaching, great relationships, and solid accountability and over time, many will grow into very different people than they were when they first came to Christ. They may grow at different rates and in different measures, but I believe Jesus talked about that. Just don’t judge them after a few months or even a few years.

6. Christian Maturity Was Never About You Anyway.

Christian maturity has never been about you anyway. It is certainly not about how awesome you are compared to others, how smart you are, how righteous you are, or how holy you are.

It is about Jesus. And it is about others.

It was never about you anyway.

7.  Love Compels Us

If you love the world, how can you ignore it? Jesus said the authentic mark of his followers is love. He defined the primary relationship between God and humanity as one of love. The truth he ushered in is inseparable from love.

The primary motivation for evangelism and discipleship is the same; it is love. That should characterize both the discussion about evangelism and discipleship and also the way we go about both.

This isn’t an exhaustive treatment of discipleship and evangelism, but in the time it takes to sip a coffee I hope it helps some way advance the conversation about evangelism and discipleship in your church.
And if we advanced our understanding of discipleship in the church, maybe the church and our culture would be transformed.


Read more from Carey.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Discipleship >

ABOUT THE AUTHOR

Carey Nieuwhof

Carey Nieuwhof

Carey Nieuwhof is lead pastor of Connexus Community Church and author of the best selling books, Leading Change Without Losing It and Parenting Beyond Your Capacity. Carey speaks to North American and global church leaders about change, leadership, and parenting.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

How Do Groups Fit into the Overall Strategy of Your Church?

One of the biggest takeaways from the research behind our book Transformational Groups is the need for churches to be more clear and focused in their group strategy. Church leaders must know how their groups (classes, Bible fellowships, etc.) fit into their overall discipleship strategy/process, and many don’t. They simply have groups. Once leaders know how groups fit into their overall church discipleship plan, they must harmonize their group leaders, training, and content with the overall discipleship plan. We will flesh this out more in the book, but here are some early thoughts for churches.

Know the purpose of your groups.

According to the research, the most effective groups were the most focused groups. People who attend groups in churches that understand the primary purpose of their groups reported a higher level of group effectiveness than those who attend groups in churches with a plethora of purposes. Meaning the groups that are crystal clear as to why they meet and how they fit into the overall life of the church are more effective. Groups that gather with an attempt to be everything don’t accomplish much of anything.

In other words, if a group attempts to constantly invite unbelievers to the group while simultaneously teaching the Bible in depth, hoping to connect believers together in deep relationship, and live on mission together in the community–according to the research the lack of focus is a detriment. Much better is to identify the chief purpose (or two purposes) the groups are gathered together to accomplish, and to focus energy and attention in that direction.

So as you think about your groups, it may be helpful to force rank the list below. In light of your overall church discipleship plan, what are the most important purposes for your groups?

  • Formation/ Study (primary goal is teaching and study)
  • Connection (primary goal is connecting believers in biblical community)
  • Mission (primary goal is the group serving on mission together)
  • Invitational (primary goal is inviting non-believers to the group)

What should the purpose of your groups be? It depends on your overall discipleship strategy. For example, if your weekend worship teaching is 40-45 minutes of biblical exposition, your groups may not need to be a duplication of that. You may decide that your groups should carry a different primary purpose. Of course, you would want the groups to study the Scriptures together, but the intended purpose may be connection and community around those studies. On the other hand, some churches really need the groups to carry the burden of formation and study because the weekend teaching isn’t designed to accomplish that in the life of believers.

Match leaders with the purpose of your groups.

For groups to be the most powerful, there must be harmony between the purpose of the groups and the leaders who lead the groups. The leaders should be recruited and trained based on the purpose of the groups. If a church decides the primary purpose of a group is study, then the church should recruit teachers. If a church decides the primary purpose is biblical community, the church should recruit leaders to shepherd and facilitate. If a church decides it is mission, the church should train their leaders to think like missionaries.

Frustration and friction exists if there isn’t a match. For example, if a church desires the groups to connect people together but a leader is recruited who wants to lead a group so he can lecture for 52 minutes every week, the group will lack focus and fail to deliver on the reason the group exists in light of the overall church discipleship process.

There are other very important issues (launching new groups, communicating with groups, moving new people to groups, etc), but church leaders must first understand how groups fit into the overall discipleship strategy for their church.

Read more from Eric here.

Download PDF

Tags: , , , ,

| What is MyVisionRoom? > | Back to Discipleship >

ABOUT THE AUTHOR

Eric Geiger

Eric Geiger

Eric Geiger is the Senior Pastor of Mariners Church in Irvine, California. Before moving to Southern California, Eric served as senior vice-president for LifeWay Christian. Eric received his doctorate in leadership and church ministry from Southern Seminary. Eric has authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, taking his daughters to the beach, and playing basketball.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Every Action Must Follow This One Thing

How can you help your church transition from passive worship-service attenders to active Jesus-serving disciplers?

The failure to follow the Lord’s command to make disciples in Matthew 28:18-20 stands as possibly the single most glaring act of negligence by the Church today.

This neglect has lead to many well-intentioned families to think of themselves as an audience to be entertained at the church, rather than an army to be deployed from church.

Discipleship must function as the heartbeat of church ministry inside of every Sunday gathering and ministry program.

Solution #1: Seeing that actions always follow belief

THE QUICK SUMMARY – The Great Omission, by Dallas Willard

The last command Jesus gave the church before he ascended to heaven was the Great Commission, the call for Christians to “make disciples of all the nations.” But Christians have responded by making “Christians,” not “disciples.” This, according to brilliant scholar and renowned Christian thinker Dallas Willard, has been the church’s Great Omission.

According to Willard, the word disciple occurs 269 times in the New Testament, but the word “Christian” is found three times. The disciple of Jesus stands on the pages of the New Testament as the first level of basic transportation in the Kingdom of God.

A SIMPLE SOLUTION

A look across the church landscape today reveals an almost insidious assumption: that people can be “Christians” forever and never become disciples. People in many churches in Western culture look at the Great Commission as something to be carried out somewhere else, particularly other countries. The assumption is that we don’t need “it” because we are basically right to begin with.

That assumption leads down a dead-end path of totally misunderstanding what it means to be a disciple of Christ, and how to become one.

However we may understand the details, there can be no doubt, on the biblical picture of human life, that we were meant to be inhabited by God and to live a power beyond ourselves.

First, there is absolutely nothing in what Jesus himself or his early followers taught that suggests you can decide to just to enjoy forgiveness at Jesus’ expense and have nothing more to do with him. How could one actually trust him for forgiveness of sins while not trusting him for much more than that?

Second, if we do not become His apprentices in Kingdom living, we remain locked in defeat so far as our moral intentions are concerned. That is where most professing Christians find themselves today. People, generally, choose to sin. But, even so, no one wants to be a sinner.

Third, only avid discipleship to Christ through the Spirit brings the inward transformation of thought, feeling, and character that “cleans the inside of the cup (Matthew 23:25) and “makes the tree good” (Matthew 12:33). As we study with Jesus we increasingly become on the inside exactly what we are on the outside, where actions and moods and attitudes visibly play over our body, alive in its social context. An amazing simplicity will take over our lives – a simplicity that is really just transparency.

Finally, for the one who makes sure to walk as close to Jesus as possible there comes the reliable exercise of a power that is beyond them in dealing with the problems and evils that afflict earthly existence. Jesus is actually looking for people he can trust with his power.

Dallas Willard, The Great Omission

A NEXT STEP

A mind obscured by excuses may see discipleship as a mystery, or even something to be dreaded. But becoming a disciple – desiring and intending to be like someone – is a very common thing. If we really intend to be like Christ, it should be obvious to everyone around us.

Evaluate the health and effectiveness of your church’s current discipleship ministry.

  • What percentage of people who are active in your church are currently involved in discipleship ministry?
  • What percentage of those are experiencing spiritual transformation?
  • Is discipleship contained within the large group of our church or does it permeate into small groups?
  • In what ways are people experiencing true relationships, a sense of community, because of your current discipleship ministry?
  • In what ways are you and others in your church becoming more like Jesus because of your current discipleship ministry? Which areas are lacking?
  • How effectively is your church’s discipleship ministry training believers to meet the needs of a hurting society?
  • How are new leaders being raised up through your current discipleship ministry?

Discuss the implications of these questions with your leadership team. Outline 1-2 strategic actions to take in the next 4-6 weeks that increase health in areas of discipleship.


Excerpt taken from SUMS Remix 51-1, published October, 2016.


Part of a weekly series

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. Each Wednesday I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt here.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Discipleship >

ABOUT THE AUTHOR

VRcurator

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company. He joined Auxano in 2012.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.