5 Communication Tasks to Stop Doing

How your church presents itself visually is incredibly important. People are increasingly visual learners, so your church needs to ensure it presents a compelling visual aesthetic in everything you do. Even if you have a graphic designer on your staff, the increased visual needs can be difficult to keep up with. You need to keep things fresh and current, and in order to do that you need help.

In the past, we’ve talked about using Virtual Assistants in local churches. Today, we want to challenge you to “outsource” some of the graphic design tasks your church should be doing to a third-party design firm. We strongly endorse Design Pickle. They provide flat rate, unlimited design services for a fraction of what it costs to hire a full-time designer. We’d encourage your church to check it out — drop by this site to learn more. Here are five design tasks you should consider outsourcing right away:

  • Social Media Graphics // To keep people engaged on social media, you need to keep feeding Facebook, Instagram and whatever other networks you connect on new visuals. Take images of your senior pastor teaching and combine them with quotes from the messages for compelling quote squares. Repurpose the announcement slides from your weekend services into social media infographics that remind people about upcoming events at your church. Both of these tasks are really template driven and disappear so quickly — it’s best to outsource them to another firm rather than having your team do them.
  • Repurposed Series Graphics // Many churches create compelling series graphics that entice people to attend their church. Often a core look is created and then derivatives of that image are produced (e.g., cover for the program, Facebook cover, website header graphics, email header, Twitter square, etc.). Rather than having your team do all the “downstream” work, have them focus on the core creative work and then pass the “repurposing” on to a third-party group to do.
  • Department Flyers // Your youth department has new events every few weeks. They need great looking flyers but you don’t want the youth ministry staff spending time making their flyers look pretty … you want them building up leaders and reaching students. Have your team pull together the event name, description “blurb,” and date/time/location details, along with a couple other advertisements they like, and give them to a firm like Design Pickle to do the work. The student team will be happy because they will get more design time and variety. If you have a communications department, they will be happy for not having to dream up a new approach every time.
  • Sunday Morning Slides // Many churches have a “slide rotation” that plays before every service. These pre-service ads often include information about upcoming events, images of staff and general information about the church. Keeping these images up to date can be a pain, as the information on them is constantly in flux. (Not to mention that not many people are sitting in most auditoriums before the start of the service, meaning the design team has low motivation to do these graphics!) Why not email the changes on these graphics to a third-party firm every week and have them turn around what needs to be done?
  • Internal Reports // You know that boring chart you send to people every month? How about that monthly report you do for your leadership team? What about those slides at your quarterly staff meeting? The people receiving your internal communications deserve it to look great. Often churches with great “external facing” graphics have really crappy looking internal communications. That shouldn’t be so! Excellent communications with your team breeds excellence as they interact with their teams. Send those internal communications pieces to a low-cost external firm to make sure they look great and communicate what you want them to.

The key to any third-party service like outsourced graphic design is thinking of it as a way to increase your reach and impact — not just as a way to decrease cost. You’re doing more for less. Look for strategically important graphic design tasks that are regular and repetitive … those are great candidates for passing off to another firm.

> Read more from Rich.

Would you like to learn more about improving your communications? Connect with an Auxano Navigator and start a conversation with our team.



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Rich Birch

Rich Birch

Thanks so much for dropping by unseminary … I hope that your able to find some resources that help you lead your church better in the coming days! I’ve been involved in church leadership for over 15 years. Early on I had the privilege of leading in one of the very first multisite churches in North Amerca. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,000 people in 6 locations. (Today they are 13 locations with somewhere over 5,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner. I currently serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers. I’m married to Christine and we live in Scotch Plains, NJ with their two children and one dog.

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comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
— Glenna Hendricks
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
— winston
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
— Russ Wright

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