Wal-Mart vs. Mom & Pop Stores: The Power of Branding and How It Can Help Your Church

How is your audience telling stories about your church?

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5 Types of Social Media Content Your Audience Really Wants

Try to be open to sharing new types of social media content. It not only solidifies the relationship between your brand and its fans, but also gives your fans a reason to follow it.

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Keeping Your Ministry Brand Top of Mind: A Lesson from Disney

Even though it is an established brand that’s been around for decades, Disney remains at the forefront of brand storytelling.  What lessons can you learn from the mouse?

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Utilizing Storytelling in Promoting Your Ministry Brand

The greatest brand stories are the ones told by the brand’s fans.

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Five Reminders for Making Ministry Videos Viral

Here are a few tips to keep in mind when creating content in hopes of achieving viral success.

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7 Questions Your Ministry’s Social Media Must be Answering

Social media storytelling is all about unearthing the core story at the heart of your brand and telling it in meaningful ways that people enjoy, appreciate and share.

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Brand Storytelling: What Fear Can Teach You

It’s the fear of the unknown and the stories that brand managers create in their minds that bind their creativity and limit their spontaneity.

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Brand Storytelling: The Clues to a Great Story

The success of a brand is determined by how well the brand exists over the long haul—how effectively a story can be woven around the brand and told in a way that makes the audience care.

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Recent Comments
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— Scott Michael Whitley
comment_post_ID); ?> Thank you so Much for this great article. It has open my eyes on where we have faltered and the things we need to work on. God can never indeed be the problem. It's us.
— Bertille
comment_post_ID); ?> Thanks for this information. It helps me begin to look at the church in a different light.
— Faith Jackson

Clarity Process

Three effective ways to start moving toward clarity right now.