Choices and Your Announcements

In an earlier post I referenced Barry Schwartz’s work The Paradox of Choice, which advocates that too many choices leads to regret because we are never confident we made the right choice. While I pointed out that this regret is really a result of our sinful hearts seeking satisfaction in things other than Christ, I do agree with Schwartz’s hypothesis that too many choices leads to “decision paralysis.”

In a talk at the well-known TED conference, Schwartz gave an illustration of Vanguard financial services, which conducts voluntary retirement programs at companies for more than 1 million employees. These voluntary retirement programs include matching funds from employers, meaning they are deeply beneficial and advantageous to the employee. According to Schwartz, participation in the retirement program drops 2 percent for every 10 options presented to employees. If 50 fund options are presented, participation drops 10 percent.

The employees are overwhelmed by the number of options, walk away from free matching money, and go home thinking they will sign up another day. The plethora of choices leads to “decision paralysis.”

After consulting with a lot of churches, I am convinced the same thing happens each week for them. The number of things that are presented as “next steps” or “opportunities for involvement” are too many and lead to paralysis. It is often hard to keep up with the barrage of announcements unloaded in a 3-4 minute time frame. Calling the person giving the monologue an MC or tour guide (yes, I have seen that happen) or putting together a great video will not solve the problem of too many announcements.

A better way is to say less. We really do say more by saying less.

What is the magic number of announcements? I am not sure. I have seen some churches effectively bundle three announcements to feel like one because everything was deeply woven together and connected to an overarching direction. At the same time, I have seen others make one announcement feel like ten because the details were so confusing.

The point is that too many choices results in paralysis. Consider helping your people benefit from the great ministry your church is offering by pushing less options.

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ABOUT THE AUTHOR

Eric Geiger

Eric Geiger

Eric Geiger is the Senior Pastor of Mariners Church in Irvine, California. Before moving to Southern California, Eric served as senior vice-president for LifeWay Christian. Eric received his doctorate in leadership and church ministry from Southern Seminary. Eric has authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, taking his daughters to the beach, and playing basketball.

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— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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