How to Design an Exceptional Guest Experience

Did you know that a first time guest will typically decide to come back in the first 11 minutes of visiting your church? And yet, we spend very little time thinking about how to shape those first few minutes in a powerful way, much less the rest of their time with us.

The fact of the matter is that defining moments shape our lives, but we don’t have to wait for them to happen.

We can be the author of them.

In today’s increasingly fast-paced and unpredictable environment, church leaders need to be involved in design thinking more than ever. Design is all about action, and churches too often get stuck at the talking stage.

Face it – despite all our planning and analyzing and controlling, the typical church’s track record at translating its rhetoric into results is not impressive.

Moments matter. And what an opportunity we miss when we leave them to chance!

  • All it takes is a bit of insight and forethought.
  • All it takes is for you to think like a designer.

Auxano’s Guest Experience Boot Camp will help you and your team do just that.


Here’s what some past participants have said:

  • I loved all the content.  It was made even more meaningful as we spent a chunk of time working on a personal plan for our church. Thank you for building that time in.
  • The content was killer. Can’t wait to process it all when I go back home. I loved how you gave us time to design it in the moment with our team.

  • My team used the information we learned to actually plan out the improvements of our church’s guest experience.

  • We loved the process of learning some new principles and paradigms and the opportunity to apply them to our context in teams.

The Guest Experience Boot Camp will introduce your team to developing powerful moments through design thinking…

…because Designing Guest Experiences is more important than delivering guest services.


Check out Auxano’s Guest Experience Boot Camp in Cincinnati, OH on August 7-8.


> Register for the Guest Experience Boot Camp here.




Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Execution >


Bob Adams

Bob Adams

Bob is an absolute fanatic about Guest Experiences, growing up watching his father serve customers at the gas station he built and operated for 44 years. Bob is continually connecting with corporate leaders in the customer experience world, learning and then translating practices for ChurchWorld. He writes, speaks, and consults on the topic frequently. Vocationally, Bob has a dual role at Auxano, a clarity first consulting firm serving the church. As Vision Room Curator and Digital Engagement Leader he researches, edits, writes and publishes online content. As Guest Experience Navigator, he leverages his passion, providing Guest Perspective Evaluations and Guest Experience Blueprints. Bob and his wife Anita have been married for 40 years. They have 4 children, 3 daughters-in-law, 1 son-in-law, and 5 grandchildren.

See more articles by >


What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
— Dave
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
— Argaw Alemu
comment_post_ID); ?> Amen!!
— Scott Michael Whitley

Clarity Process

Three effective ways to start moving toward clarity right now.